TRENDS, PERSPECTIVE & ANALYSIS • JULY 2020
FOOTWEAR INSIGHT
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06
THE FOOTWEAR EYE
Oboz looks ahead; MICAM cancels Vegas
show; retailers sound off;
plus news from around the industry.
10
SUMMER LIKE NO OTHER
The Opportunities and Challenges
of the Season.
20
SPRING AWAKENING
Bringing back the sun with spring '21
running shoes that go the distance.
24
ADVENTURE READY
Consumers are looking to explore local
trails and wilder spaces. These outdoor
looks for spring are fit for the job.
30
TREND INSIGHT
Consumers sound off on activity
levels and purchasing decisions in
the COVID era and beyond.
34
SIGN OF THE TIMES
Numbers that tell the story on
the active outdoor industry.
