SPORTS FIGURES
34 • Footwear Insight ~ July 2020 footwearinsight.com
Signs of the times:
These numbers
tell a story about
what's happening
in the active
market right now.
4,515,000
The number of
children between
the ages of 6 and 12
who play outdoor
soccer in the U.S.
Source: SFIA
$992
The amount the parents of competitive athletes
say they have saved on sports participation after
shutdowns this year due to canceled travel, waived/
refunded fees and gear. Of those, two-thirds say they
hope to reinvest the savings in the sport next year.
Source: TD Ameritrade Youth Athletics & Finances Survey
$1 BILLION
Cycling sales in the U.S.
for the month of April, the
first month since tracking
began that sales have hit $1
billion. According to NPD,
typical April bike sales are
between $550 and $575
million. Sales of children's
bikes sales jumped 107
percent for the month, and
lower-priced adult leisure
bike sales rose 203 percent.
Source: The NPD Group
33%
The percentage of travelers
who have never camped before
who are now interested in
taking a camping trip. Camping
is projected to account for 16
percent of all leisure travel
post-COVID-19. The pre-pan-
demic share was 11 percent.
The top reason given? Wanting
to "spend time outdoors after
staying home for so long."
Source: Kampgrounds of America's 2020
North American Camping Report
48%
The share of active adults
who have increased their
participation in sports
activities as a result of
the COVID-19 crisis. Of
those adults, 87 percent
said they planned to
continue or increase their
participation post-pandemic.
Source: Trend Insight survey, see story
on page 30 for more.
43%
The number of surveyed
Americans over 13 who said
they planned to do more
outdoor activities — hiking,
camping, visiting parks
and water activities — as a
result of the pandemic. The
younger the respondent,
the more likely they were to
report planning an increase.
Source: CivicScience.com
