34 outdoorinsightmag.com
ROAD TRIPPIN'
HITTING THE ROAD
ere's been plenty of buzz during the COVID-19 crisis about interest in RV sales
surging. e research on this page reflects that reality, and also points to how
interest in RV travel and camping can also impact several other product categories.
CAMPING
BASICS
BOOM
(y-o-y
sales
for
the
two
weeks
ending
May
2)
Sources: The NPD Group/ U.S. Retail Tracking Service/ Based on dollar sales/ Two weeks ending May 2, 2020 vs. same weeks in 2019; 2020 THOR North American RV Consumer
Survey Report; RV Industry Association; and 2020 North American Camping Report by Kampgrounds of America.
"As states navigate the reopening of their communities,
people are increasingly looking toward RVing and boating as
ways to socially distance in a safe and memorable way,"
MICHAEL HAPPE, CEO, WINNEBAGO.
RECREATION TENTS
HAMMOCKS
CAMP SETS
CAMPFIRE EQUIPMENT
GRILLS
PORTABLE POWER KITS
BIKE TRAILERS/JOGGERS
HANGING HITCH RACKS
CAMP UTENSILS
CAMP POTS AND PANS
CAMP TOILETRIES
+30%
+103%
+119%
+42%
+74%
+87%
+133%
+51%
+36%
+22%
+24%
79% OF CONSUMERS
plan to use their RV
the same amount (40%)
or more (39%) this year.
46 MILLION AMERICANS
will take an RV trip in
the next year, estimates the
RV Industry Association.
20% OF U.S. RESIDENTS
have become more
interested in RV travel
than flying and cruises
since coronavirus hit,
according to the
RV Industry Association.
52% OF CAMPERS
say that they are now either
somewhat (29%) or very
likely (23%) to consider
purchasing an RV.
Interest in RV purchasing is
highest among Gen X (41%)
and millennials (33%).
Summer 2020 • Outdoor Insight
