Textile Insight

Editor/Associate Publisher Emily Walzer emilyawalzer@gmail.com Editorial Director Cara Griffin Art Director Francis Klaess Contributing Editors Suzanne Blecher Kurt Gray Jennifer Ernst Beaudry Kathlyn Swantko Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Subscriptions: store.formula4media.com One year, $24.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds). Formula4Media ® Formula4 Media Publications Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 Phone: 516-305-4709 Fax: 516-305-4712 www.formula4media.com Textile Insight ® is a registered trademark of Formula4 Media, LLC. ©2020 All rights reserved. The opinions expressed by authors and contributors to Textile Insight are not necessarily those of the editors or publishers. Textile Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Textile Insight may not be reproduced in whole or in part without the express permission of the publisher. Textile Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec. Postmaster: Send address changes to Textile Insight, P.O. Box 23-1318 Great Neck, NY 11023 textileinsight.com TEXTILE INSIGHT ® J U L Y / A U G U S T / 2 0 2 0 In the Market ......................................................... 06 New owner for eVent; PrimaLoft inks licensing agreement; domestic suppliers invest in innovation; plus eco updates from Gore, Sudwolle Group, The Lycra Company and Hohenstein. Footwear ................................................................ 10 A new advanced, and affordable, composite material technology with carbon fiber performance debuts; AAFA calls for PPE retail guidelines; and a peek at Spring '21 styles. Sustainability ......................................................... 14 Attitudes about environmental responsibility are shifting as consumers re-consider the relationship between convenience and consumption. Designers weigh in. Technology ............................................................ 18 The COVID crisis is ushering in a new era of antimicrobials with companies expanding and diversifying offerings in a quest to protect individuals with performance technologies. Voices ..................................................................... 22 Our Q&A with David J Proctor, Ph.D., tech director of the International Antimicrobial Council, provides essential need-to- know facts on the latest antimicrobial developments. Spring '22 Forecast ............................................. 24 Next season, dressing with intention rules the day with collections strong on high quality, functionally-fit, eco-conscious fabrications tailored for a new active uniform. Survey ..................................................................... 28 This installment of Trend Insight Consumer delivers research on purchasing decisions by active outdoorists with feedback conducted on MESH01's Insight Platform. Strategies ............................................................... 32 With in-person meetings giving way to Zoom calls, advances in 3D tech and digitalization are leveling up how textiles appear online. Suzanne Blecher reports. Education ............................................................... 33 With scientists worldwide scrambling to develop an effective vaccine, Kathlyn Swantko explains how University of Pittsburgh researchers are creating a textile coating that repels viruses. Out of Context ....................................................... 34 Today's web-educated customers know not only what they want to do; they also know what they want to buy, and that's paying off in a sales surge at Colorado specialty shops. Above: Women's Wadi Pants from Houdini On the Cover: Vollebak jacket, page 18: Merrell Cloud knit footwear, page 11, Sustainability story, page 14 and close-up of virus microbe, page 22. July/August 2020 ~ Textile Insight • 3

• Cover