GRIFFITH UNIVERSITY

A GUIDE TO SUSTAINABLE TOURISM IN DEVELOPING COUNTRIES

A guide to sustainable tourism in developing countries

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CASE STUDY 7. CLOVE & GAMALAMA SPICES COMMUNITY DEVELOPMENT PROJECT; TERNATE, MALUKU UTARA - KRIS SYAMSUDIN This project has proven to be a successful development of a tourism attraction for the community. The project has identified the community opportunity to highlight the spice destination and make a tourism experience by strategic planning, engagement with community and government, business and product development. Objective: Develop a community-based tourism attraction based on spices. Activity: Engagement of multiple stakeholders and interested organisations. Produce multiple spice products e.g. nutmeg, clove and cinnamon to sell from a community-based sales outlet in the bush, including food sales in a restaurant during the morning, lunch and afternoon. Output: Developed a kitchen, toilet, sales area, dining areas, paths built. Guided tours commenced on the spices. Outcome: A memorable tourism experience created that increases the well- being of the local community. Community income quadrupled in three months. Great media coverage and government interest and support. 114

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