Welcome TO THE
INTERACTIVE GUIDE
This interactive digital guide has been created to capture the work delivered
as a result of this successful program of courses with their project-focused
approach. It seeks to demonstrate the skills, knowledge, experience and
outcomes achieved by the participants. This provides evidence of how
participants can absorb new knowledge from the program to develop their
own projects and achieve successful outcomes.
The content of this guide is based on the business and marketing planning
learning modules and best practise tools used in the program. The core
topics are presented on the navigation bar and then under each section
the sub-headings and additional information including case studies and
testimonials make up the content. The guide aims to capture the learnings
from delivering this program several times in Indonesia and Sri Lanka
and provides a tool to assist the development of sustainable tourism in
developing destinations.
THE CORE TOPICS COVERED
IN THE SHORT COURSES:
• Research and planning a new tourism venture
• Site analysis and designing experiences
• Environmental studies and impacts
• Stakeholder analysis
• Community engagement
• Brand positioning and marketing plans
• Investment attraction and partnerships
• Business planning
• Staffing considerations
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