ATTRACTING INVESTMENT
Funding can come from government and non-government sources and will require substantial documented
information for consideration. A business plan proposal with a detailed budget will need to be created to
attract investment.
This needs to be a strategic professional document that can include:
• Vision
• Mission Statement
• Objectives
• Target Markets
• Competitor Analysis & SWOT
• Core Strategies
• Budget
• Timeline
• Measurement and Evaluation
Other documentation may also be required including research and data collected,
permits and reports, environmental studies and proof of community support.
Investors will want to know what is in it for them, how they will benefit, what are the
returns on their investment and how long it will take to see the results.
QUESTIONS?
Does your destination have
cultural tourism opportunities?
What nature-based and nature
heritage tourism initiatives exist?
Do you know the possible positive
and negative environmental
impacts your operation will cause?
Are you prepared with professional
documentation to be seeking
investment?
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