STAKEHOLDER ANALYSIS
Identifying the key stakeholders in a new tourism venture is important. Different stakeholders
can have different perspectives on a topic and these varying views need to be considered
before the project begins. Stakeholders are those individuals and organisations affected
by, influenced, or simply have an interest in the issue or idea. Key stakeholders in tourism
ventures are typically:
• Other tourism operators and
businesses in the destination
• Industry and university
experts
• Destination marketing
organisations
• Industry associations and
chambers of commerce
• National, state and local
government officers and
political leaders
• The local community.
Other documentation may also be required including research and data collected,
permits and reports, environmental studies and proof of community support.
Investors will want to know what is in it for them, how they will benefit, what are the
returns on their investment and how long it will take to see the results.
LIASING WITH KEY
STAKEHOLDERS CAN INCLUDE:
• Base decisions on facts and evidence – all findings
must be able to be supported by proof and
defended or be able to be validated if challenged.
• Reference evaluations to the criteria and parameters
established for the trial as these are the keys for
determining the final outcomes for the trial.
• Consider quantitative and qualitative data as
both have a role in the total evaluation of any trial,
providing factual evidence as well as descriptive
references.
• Align relevant data to identified topics – so there is a
direct link between criteria established for the trial
and the data which was captured.
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