THE
ESSENTIALS
BOOT BOOK
Durability, comfort and protection never go out of style in the work
and safety footwear category. And even as the footwear business
has been challenged in 2020, work footwear has continued to
deliver with performance, style and more.
26 • Footwear Insight ~ August 2020 footwearinsight.com
Thorogood / American Union / MSRP $160
By Suzanne Blecher and Cara Griffin
The work footwear category has remained strong in 2020 despite the industry's
challenges. "Work and safety footwear has been successful, driven by the
needs of essential workers. As service and construction jobs resume,
this category should continue to outperform," said Beth Goldstein,
fashion footwear and accessories analyst at The NPD Group in a NPD
Retail Tracking Service report about second quarter sales.
Lightweight and athletic-inspired work and safety footwear
continues to fuel new designs. On the business side, the
disruption of supply chains for many brands, coupled
with the financial struggles of many U.S. retailers,
has the Fall '20 and Spring '21 ordering
cycle in a topsy-turvy state, brands
and retailers tell us. With this
in mind, our Boot Book
se le c t io n s ra n ge
from at-once and
Fall '20 offerings to
upcoming Spring
'21 launches.
