Issue link: https://viewer.e-digitaledition.com/i/1282067
Dr. Amy Hoeft MacDonald is Board Certified in Obstetrics and Gynecology and a Fellow of the American College of Obstetricians and Gynecologists. Dr. MacDonald comes to Auburn N.Y. after practicing in Rochester, N.Y. at ParkWest Women's Health. ParkWest provides healthcare for women from adolescence through menopause and is affiliated with Strong Memorial Hospital. Dr. MacDonald is also a Clinical Assistant Professor of Obstetrics and Gynecology at the University of Rochester Medical School. MacDonald grew up in Skaneateles, New York. She received her medical degree at Upstate Medical University in Syracuse, and completed her residency in obstetrics and gynecology at the University of Rochester in 2014. Her special interests are in obstetrics, contraception, family planning and minimally invasive surgery. Dr. MacDonald was awarded the Bronze Star Honor in 2014 by the faculty of the University of Rochester Medical Center in recognition of her dedication to the mission, vision and values of URMC. She was also awarded the Resident Teaching Award in 2015 for excellence in teaching at URMC. DR. MACDONALD IS NOW ACCEPTING NEW PATIENTS & REFERRALS. Please call 315-252-5028 to schedule an appointment. Women's Health Center at Auburn Community Hospital Dr. MacDonald specializes in obstetrics, contraception, family planning and minimally invasive surgery. IMPROVING ACCESS IN OUR COMMUNITY DR. AMY MACDONALD Obstetrics & Gynecology Specialist FLAT OR DECLINING PATIENT VOLUME Drives Need for Cost Transformation Among Hospitals BY JOSH GARCIA ALMOST 75% OF SURVE YED HE ALTHCARE ORGANIZ ATIONS WILL INVEST IN COST TR ANSFORMATION TECHNOLOGY OVER THE NE X T T WO YE ARS. A NEW SURVEY on healthcare performance improvement from Kaufman Hall found that stagnant and declining patient volumes was the most important revenue concern for 30% of healthcare executives. Decreasing commercial insurance rates and increasing numbers of Medicare and Medicaid patients were also identified as revenue challenges, with 27% and 19% of respondents listing them as their primary concerns in the survey, respectively. Though the survey found that almost all hospitals in the U.S. have set targets for cost reduction, less than 25% have achieved their goals. Part of this may be due to the fact that almost half of healthcare organizations do not have access to reliable cost data. Having access to trusted data and analytics is vital to creating effective cost reduction initiatives, especially when considering the complexities associ- ated with meaningful cost transformation. Nearly three out of four respondents said they would purchase technology to aid their cost transformation efforts over the next two years. The survey also identified opportunities for healthcare organizations to reduce their costs moving forward. One major opportunity was the reduction of clinical variation, which respondents admitted has seen the least suc- cess from their cost transformation efforts thus far. n 1 4