Issue link: https://viewer.e-digitaledition.com/i/1290488
WHAT'S NEW, WHAT'S NEXT SPONSORED CONTENT 1. OS1st's Thin Air Performance Socks The Thin Air Performance Socks are designed for comfort, fit and breathability. The break- through design uses ultra-thin (Skin Thin™) zones lifted slightly off the foot with plush "lift bars" to cool with maximized air flow. 2. Balega Hidden Comfort Sock The original Balega sock, Hidden Comfort ($14 MSRP), remains the best-selling Balega product. Carefully crafted with the finest pro- prietary moisture management yarns, densely compacted into each square inch, the Hidden Comfort provides protective cushioning that will outlast any run. The low-modulus elastane throughout ensures a structured but non-re- strictive fit, and the plush under-sole cushioning adds extra protection. The mesh construction provides ventilation, while the heel tab helps prevent the sock from slipping into your running shoe. Hidden Comfort also features hand-linked to closure and a reinforced heel and toe. When that "ooh" "aah" feeling happens when you put on a pair of socks, you know it is Balega ® Hidden Comfort. Hidden Comfort is available in over 15 fun color combinations, perfect for pairing with your outfit whether you're headed out for a run or to dinner! 3. LP Support, 233z Compression Short Sleeve Top LP compression gear integrates sport biomechanics, kinesiology and injury anal- yses to unlock unlimited potential for peak performance! 4. Introducing the GEL-KAYANO™ LITE At our brand's core, ASICS has a commitment to sustainability. Our motto, 'A Sound Mind in a Sound Body,' stems from our creation, and we believe it's a critical aspect of our brands future . ASICS has committed to reducing its footprint to align with the Paris Agreement goals and has aggressive plans in place to achieve them. Like its namesake, the GEL-KAYANO™ LITE produces excellent comfort underfoot and added support designed to set the foot up for an efficient toe-off. The new model also car- ries the same sustainable construction traits as the popular GEL-NIMBUS ® LITE, utilizing approximately 80% of recycled materials in the construction and comes in 100% recycled packaging. Beginning in 2021 all ASICS footwear around the world will be packaged using 100% recycled materials. Incorporating ASICS' 'twist GEL ® ' in the fore- foot this marks the debut of our 3D Space Construction. The upper features minimal overlays that target support where it's needed most, while the outsole offers full-ground contact and keeps overpronation at bay while forming a solid foundation. The GEL-KAYANO™ LITE is $160 and will be available beginning October 1st at ASICS stores and select running specialty stores. 1 40 • September 2020 sportstyle • sportstylemag.com 3 4 2