Textile Insight

PrimaLoft and Shanghai Challenge Textile Enter Global Partnership I n a unique arrangement, Schoeller has teamed with corporate partner Eschler to provide performance fabric for a new line of masks made in the USA by the company Oura. The technical Schoeller knit material used in the Oura Active Mask was engineered for maximum protection while worn during a variety of indoor and outdoor recreational activities. The highly breathable, moisture wicking fabric also features silver- based antimicrobial functionality. The Active Mask is designed with an interior pouch to hold N95 filter if desired. l IN THE MARKET | COMPANY NEWS textileinsight.com September/October 2020 ~ Textile Insight • 9 T o more effectively deliver f a b r i c i n n o v a t i o n s , PrimaLoft has formed an alliance with Shanghai C h a l l e n g e T e x t i l e Co., to exclusively produce PrimaLoft Performance Fabrics. This partnership will utilize the strengths of each company's market position to best serve PrimaLoft customers. "We view our partnership with Shanghai Challenge through the lens of two primary goals," says Mike Joyce, president and CEO of PrimaLoft. "To expand our technol- ogy platforms into the fabric side of our business, and to collaborate with a recognized industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point." Shanghai Challenge is a Shanghai- based manufacturer with a proven track record of the design, research, development and production of functional fabrics. The company will bring this expertise to the PrimaLoft Performance Fabric business by managing the production and opera- tional services for all PrimaLoft fabric products. PrimaLoft will con- tinue to lead fabric innovation and material technology developments, such as PrimaLoft Bio fabric. "With new market dynamics in play we had to ask, how can PrimaLoft become more effective as a partner to our customers?" says Joyce. "This partnership will allow PrimaLoft to accelerate our long-standing focus on innovation and sustainability, enabling us to continue to provide leading, market- driven product solutions." l A Performance Fabric Focus Oura Active Mask, features Schoeller fabric, for comfortable protection while working out. Mask Making as a Team Effort Thinner, lighter, warmer Radiant barrier technology What does it do? HeiQ XRefl ex makes garments, duvets and outdoor gear thinner, lighter and warmer. By increasing heat retention, HeiQ XRefl ex™ allows less use of insulation material for the same level of warmth, reducing weight, bulk and envi- ronmental footprint, while maintaining breathability. How does it work? HeiQ XRefl ex™ utilizes a radiant barrier, an ultra-thin surface coating, to refl ect radiant body heat, improving thermal retention without adding weight or reducing breathability. www.heiq.com 20200824 HeiQ XReflex ad_TI_4.375x12inches.indd 1 31/08/2020 15:30:39

• Cover