Footwear Insight

32 • Footwear Insight Sports Edition ~ November 2020 footwearinsight.com I think that recommendations for safety are great. ere is zero harm that comes from getting a safety tip and it could have a very positive impact. Safety matters. I would appreciate a sale associate letting me know anything of that nature. Male 39 It might be helpful to get this opinion and sanity check against my own research. Male 54 I would definitely appreciate it, items like a rain jacket in the fall or socks when I buy shoes. Male 22 Not unless I was asking about it. Male 47 I guess I wouldn't mind personally. I think it could be taken the wrong way if it were a man talking to a woman or a white person talking to black person? Female 35 I may not purchase, but knowing the options would always be appreciated. Male 39 I appreciate the knowledge of different running products out there that can make me a better and safer runner. Female 38 Safety is always important and maybe a new and innovative product would pique my interest but I tend to stay pretty well prepared, especially on long runs. Male 37 Most of the time all you hear about is the footwear and apparel, but nothing else, so it's nice to hear about something else. Male 35 As long as they weren't simply selling one brand and sounded like they had professional and personal knowledge on products. Female 30 Maybe, as a woman a male telling me I need to be more safe may seem like I was being talked down to but woman to woman safety tips would be welcomed. Female 39 Ask quickly if we are interested, but don't force it down our throats either. Male 22 As a woman who runs solo and in the dark mornings occasionally I appreciate and take into consideration any new safety gear. Female 26 If it was done the right way. Usually easy to spot the difference between someone trying to add an impulse buy to your purchase and someone who genuinely wants you to have a better experience. Male 35 Maybe. It depends on if it felt gimmicky and fear-provoking for women. Female 41 Safety is important and it's hard to find the right products to match the individual. Female 30 I dislike suggestions on things I'm not asking about. As someone who goes into a store typically with an idea of what I'm looking for in mind, I don't want to be distracted from that. It also would make me feel self-conscious like I look like a target. Female 29 It could slip my mind about the external factors of running if I am only there to buy the product in which I initially went [to the store] as well as an opportunity to see what is being used for safety. Male 37 If it was relevant to the type of running I do and if it was not excessively priced. Female 29 Yes, I absolutely do. Sales Associates are usually very knowledgeable about the products they sell. ey know the safest and newest products out at the moment. Female 26 Yes, sometimes things don't occur to us generally or we don't know that a particular kind of safety equipment exists. So, it will be nice if I can be introduced to those by sales associates. Female 35 I don't put a lot of value in what sales people suggest. Male 43 Anything I can to do keep myself safe while running. I have a friend who was hit while he was out running. Male 44 I am always interested in ways to keep myself more safe during my runs. Female 39 I actually rely on the staff of the stores to recommend gear. ey usually have actually tried it. Male 46 Would you appreciate a sales associate recommending a running safety related product if you were shopping for running footwear or apparel? 18% 82% YES NO NOVEMBER IS NATIONAL RUNNING SAFETY MONTH! Aside from apparel and shoes, what items do you use when running? (Select all that apply) 42% 48% 49% 61% 70% 81% 88% Reflectiv- ity/Lights Sun Screen Nutrition Product Hydration Bottle/ Pack Sun Glasses Head- phones/ Music Watch/ Fitness Tracker 15% Pepper Spray Where do you primarily shop for your running footwear and apparel? 1% 2% 3% 4% 5% 14% 17% 17% 38% Discount Store Mass Merchant Family Shoe Store Outdoor specialty Department Store eCommerce Site (footwear brand specific) eCommerce Site (no affiliation with any store) Sporting Goods Store Running Specialty Store TRENDINSIGHT

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