Footwear Insight

November 2020

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On the Cover: The Brooks Launch 8, $100, is a price-friendly go-to for lightweight responsiveness on the run. Photo by Frank James 12 14 18 24 30 34 TRENDS, PERSPECTIVE & ANALYSIS • NOVEMBER 2020 MASK UP FULL SPEED AHEAD TREND INSIGHT RETAIL COMEBACK FOR THE RUN HOLIDAY OUTLOOK Face masks for runners are a newly evolving category filled with opportunity, if you can get past the challenges. Five strategies that run specialty retailers are banking on as we move into the new year. New runners, new products and new technologies have the running footwear category sprinting ahead. In our exclusive consumer survey, conducted by MESH01, runners fill us in on how they run, what they want to buy, and why. Opportunities in the running market extend far beyond footwear. Brands share what's in store for 2021. As we head deeper into the crucial Holiday retail season, we've got 12 facts and figures to keep in mind. FOOTWEAR INSIGHT SPORTS EDITION ® footwearinsight.com Editorial Director Cara Griffin Senior Editor Bob McGee Contributors Jennifer Ernst Beaudry Suzanne Blecher Nancy Ruhling Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Art Director Francis Klaess Production / Digital Brandon Christie 516-305-4710 bchristie@formula4media.com Formula4Media ® PO Box 23-1318, Great Neck , NY 11023 Phone: 516-305-4709 www.formula4media.com Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle Subscriptions: store.formula4media.com One year, $39.00 (U.S. Funds) in the United States. All other countries, $89.00 (U.S. Funds). Footwear Insight ® is a registered trademark of Formula4 Media, LLC. ©2020 All rights reserved. The opinions expressed by authors and contributors to Footwear Insight are not necessarily those of the editors or publishers. Footwear Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Footwear Insight may not be reproduced in whole or in part without the express permission of the publisher. Footwear Insight is published 10 times in 2020: Jan; Feb; Mar/Apr; May; Jun; Jul; Aug; Sep/Oct; Nov; Dec. Postmaster: Send address changes to Footwear Insight, P.O. Box 23-1318 Great Neck, NY 11023

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