Footwear Insight

34 • Footwear Insight Sports Edition ~ November 2020 footwearinsight.com A HOLIDAY DOZEN 1. Shoppers Appear to Be Trading Up. More than 50 percent of surveyed consumers expect to trade up to better quality products this year. (Coresight Research) 7. 5.2 is the projected number of physical store visits by U.S. consumers this holiday season, down from 7 in 2019. (Deloitte) 2. 41 percent of shoppers are "very likely" to purchase new shoes for themselves or as gifts, with aged 18-29 and 30-39 consumers "very likely" to buy footwear. Consumers in the West (51%) and South (47%) are most likely to purchase new shoes, followed by the Northeast (32%) and Midwest (24%). (FDRA 2020 Holiday Shoe Sales Survey) 8. U.S. consumer confidence dipped to 100.3 in October as early shopping kicked in, down from 101.3 in September and slightly bigger than Wall Street expected. (The Conference Board) 3. Contactless shopping experiences are in demand with 73 percent of consumers planning to have items delivered versus 62 percent in 2019. Curbside pick-up is preferred by 27% vs. 11% in 2019. (Deloitte) 9. Shoppers expect to spend $1,387 per household this Holiday season, down 7 percent year-over-year with 38 percent planning to spend less this year due to concerns around economic stability. (Deloitte Holiday Retail Survey, Oct. 2020) 4. 43 percent of shoppers are most likely to purchase casual shoes during the holiday season versus 36 percent for athletic shoes and 20 percent for fashion/dress shoes or boots. (FDRA) 10. Holiday spending on gifts is predicted to decline 1.37 percent year-over-year to approximately $650. (National Retail Federation's Annual 2020 Holiday Survey) 5. 74 percent of U.S. consumers will spend money on clothing, accessories and footwear while Holiday shopping, for an average spend of $253. (Deloitte) 11. Ecommerce sales will grow 25 percent with 91 percent of U.S. adults spending in-store and online at retailers with a brick-and- mortar presence. But 66 percent of respondents said they are more likely to visit stores that have strict precautions in place. (Intl. Council of Shopping Centers, Holiday Shopping Intentions Survey) 6. An estimated 71 percent of holiday season shoe buyers plan to make their purchases online versus 29 percent who will shop in-store or pick-up at curbside. But only 52 percent of consumers were avoiding malls/ shopping centers in mid-October, the lowest level since July. (FDRA, Coresight) 12. An estimated 69 percent of consumers prefer shopping at stores close to their home; 65 percent prefer shopping online; and 49 percent of consumers say they will return to pre-COVID-19 shopping behaviors after a vaccine is developed. (Deloitte) As we head deeper into the crucial Holiday retail season, here are 12 facts and figures to keep in mind.

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