sportstyle

30 • November 2020 sportstyle • sportstylemag.com A s the industry turns its focus to 2021, one thing that seems certain is that runners are going to keep running. In our latest consumer survey, runners tell us how oen they run, how oen they purchase running gear and what their running and purchasing plans are for the months ahead. Nearly half of our respondents report running 16 times or more per month and 75 percent of these devoted runners say they purchase new running shoes two or more times per year. More than half of respondents expect to pay more than $100 for their running shoes. Sixty-seven percent of our running panel say that socks are "very important" to their running experience. Choice of insoles is deemed "very important" by 36 percent of respondents. e most popular destination for the respondents to buy their performance running shoes is run specialty stores (38 percent). Aside from footwear and apparel, runners tell us their most important running gear includes watches/fitness trackers, headphones/ music and sunglasses. As for future plans as the weather gets colder in most parts of the country over the next few months, only 2 percent of those surveyed say they will stop running. And nearly 80 percent indicate that they will purchase or have already purchased items for their cold weather running needs, be it footwear, apparel or accessories. n The survey, conducted by MESH01, included 351 respondents, men and women, ages 18 to 60 who identify themselves as runners. Runners Keep on Running; What Are they Buying? TRENDINSIGHT We surveyed 351 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM 1-4 times Less than 1 year Indoor Track 6% 2% 0% 19% 9% 3% 26% 11% 4% 16% 6% 9% 5-10 times 1-2 years Outdoor Track 11-15 times 3-4 years Park 16+ times 5-6 years Treadmill 7-9 years Trail 10+ years Street 53% 49% 48% 34% Have you participated in any virtual running races during the Covid-pandemic? How many times a month do you typically run? How many years have you been running? Where do you mostly run? 43% 57% YES NO Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.

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