sportstyle

"New runners who leaned into running during COVID for the first time will be looking for safe training group options in spring, and later seeking events like 5K, 10K, fun runs, marathons and team events, boosting participation down the road. Training group programs are a run store core competency and those that have figured out how to maneuver their programs to meet both restrictions and demand are seeing success in drawing in new long- term customers. We see more and more of these new runners seeking running-specific gear for the first time. As retail opens up in a bigger way, stores catering to runners should benefit as new runners seek quality advice and specialized gear that helps boost their experience and performance." June Angus, Amphipod "Since COVID-19, women have been turned on to running, because it is a safe alternative from exercising in the gym or taking virtual classes at home. Running can be done at any time of the day or evening and is a flexible workout routine that also provides a great form of stress relief during these unusual times. We have found that adding more fashionable offerings to our maximum support, exceptional quality and outstanding fitting sports bras allows women to go easily from their zoom meeting to their run in comfort and style." Joy Haizen, Anita USA "The running category will continue to get stronger, and [our] accessory category continues to have huge growth potential. Many run shops realize men's perfor- mance base layer briefs are an essential for their stores. We offer large annual turns and healthy margins by providing their consumer a staple to continue to buy." Jack Curry, 2UNDR "Running has been the fastest growing outdoor category during 2020 as people come to realize how being outside is necessary and good for their mental wellbeing. Trail running continues to grow and is an especially attractive option in these times. Running brands will continue to try to address their impact on the climate and meet sustainability standards. We are looking forward to rolling out our new items utilizing recycled fabrics and keep striving for ways to reduce waste in the manufacturing process." Alyson Neel, Blyss Running Outlook on the Run: 2021 Brand Execs share their perspectives on the running market. Amphipod's ArmPod Run-Sleeves, new for Spring 2021 pro- vide phone storage in an innovative uni-sleeve design. Made from comfortable and protective soft stretch fabric, the pat- ent-pending ArmPod Run-Sleeves feature two secure expand- able zipper pockets providing easy access for carrying small or large smartphones and more. Reflective detailing offers enhanced visibility in low-light conditions. MSRP $50. 2UNDR's Power Shift performance underwear boxer, made with ColdSkin thermal reduction fabric, was created with feedback from professional athletes. The performance poly blend provides support and quick- dry performance. It has a compression- like feel combined with the Joey Pouch and a breathable back panel. MSRP $28-35. sportstylemag.com • sportstyle November 2020 • 17

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