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Editorial Director Cara Griffin Art Director Francis Klaess Contributors Jennifer Ernst Beaudry Bob McGee Kurt Gray Michael Jacobsen Emily Walzer Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Subscriptions: store.formula4media.com Formula4Media ® Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 www.formula4media.com sportstyle ® is a registered trademark of Formula4 Media, LLC. ©2020 All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the editors or publishers. sportstyle is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing may not be reproduced in whole or in part without the express permission of the publisher. sportstylemag.com November 2020 On the Cover: Anita Active 5544 Air Control Delta Pad Sports Bra and 1696 Sports Tights, both in the Zebra/Stripes print. SPORTS Retail Comeback ............................................................................................................ 6 Aer a rollercoaster of a year, five strategies that run specialty retailers are banking on as we move into 2021. Safety Goes the Distance ........................................................................................... 10 As more runners take to the streets day and night, brands refine their running safety product offerings. Face masks for runners are a newly evolving category filled with opportunity, if you can get past the challenges. For the Run .................................................................................................................... 16 Opportunities in the running market extend far beyond footwear. Brands share what's in store for 2021. Full Speed Ahead ..........................................................................................................24 New runners, new products and new technologies have the running footwear category sprinting ahead. Runners Keep On Running. What Are They Buying? ............................................30 In our exclusive consumer survey, runners fill us in on how they run, what they want to buy, and why. DESIGN Sustainability Scales Up ............................................................................................ 40 Eco entrepreneurs and established textile suppliers alike face the challenge of scale-ability with investment in new technology for manufacturing and virtual messaging. A Modern Make .............................................................................................................46 A new generation of sustainably minded business models emerge that combine the cra of old school tailoring with forward-thinking tech to create a totally modern make. TEAM SPORTS Other-Wise .....................................................................................................................48 e so-called 'specialty sports' have become profitable priorities for team dealers and fall into the COVID-19 created category of "any sport that is playing these days is a major sport." Face It ............................................................................................................................. 52 Cutting-edge technology is making protective face masks the hot product for athletes designed with their unique needs in mind: easier breathing, comfort over long periods, and easy access to hydration and mouthguards. Team Sports Tech .........................................................................................................56 Seven new products that are bringing tech to the playing fields and courts across America. Do it all sneakers for Spring '21 include feature-packed options with comfort to spare. And they don't compromise on style. Page 34 SNEAKER STYLE

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