TRENDINSIGHT
32 • November 2020 sportstyle • sportstylemag.com
Aside from apparel and shoes, what items do
you use when running? (Select all that apply)
42%
48%
49%
61%
70%
81%
88%
Reflectiv-
ity/Lights
Sun Screen Nutrition
Product
Hydration
Bottle/
Pack
Sun
Glasses
Head-
phones/
Music
Watch/
Fitness
Tracker
15%
Pepper
Spray
Where do you primarily shop for your running footwear and apparel?
1%
2%
3%
4%
5%
14%
17%
17%
38%
Discount
Store
Mass
Merchant
Family
Shoe Store
Outdoor
specialty
Department
Store
eCommerce
Site
(footwear
brand specific)
eCommerce
Site
(no affiliation
with any store)
Sporting
Goods Store
Running
Specialty
Store
2%
5%
40%
53%
As the weather gets colder in
autumn/winter do you anticipate:
Not Running Running Indoors Mix of
Outdoors
and Indoors
Running
Outdoors
Do you plan to or have you purchased new footwear,
apparel or accessories specifically for cold weather running?
2%
6%
7%
12%
22%
23%
28%
New Footwear
and
Accessories
New accessories
(socks,
insoles, etc)
New
Footwear
New
Footwear
and
Apparel
I do not plan on
purchasing anything
specific for cold
weather running
New Footwear,
Apparel
and
Accessories
New Apparel
