sportstyle

sportstyle • sportstylemag.com W ith virtual school, online meetings and health concerns all in the mix this season, consumers have turned to running as a stress reliever and mind clearer – at all times of the day. In response, brands are stepping up their game to make runners shine. "Running safety is important because while on a run, the runner should be focused on their run," comments Mike Orton, product line manager of men's apparel for Brooks. His design team's goal is to provide "a distraction-free experience" and "apparel that can be seen when running in low light and no light environments," he says. Autumn and winter are typically seasons where those in the running industry focus on safety being paramount. November is annually tabbed as National Running Safety Month with the Running Industry Association working with retailers and brands to educate consumers about run safety. Low- light situations at dawn and dusk, not to mention distracted drivers, can put runners, experienced and novice, in danger. Gear that addresses these concerns is a staple of the season for runners aiming to be safe and sound (and seen). Light Up: Footwear, Apparel & Accessories New for Fall 2020, the Brooks Run Visible collection features high-contrast and high-visibility colors, as well as 3M Scotchlite Carbon Black for reflectivity on key motion zones including elbows, wrists and ankles (so a driver will recognize a person moving). For feet, the brand's Ghost 13 and Levitate 4 are both offered in a Run Visible colorway. According to John Ealy, Category Director for Performance Run at Asics, the brand's Lite- Show apparel, footwear and Safety Goes the Distance By Suzanne Blecher Amphipod Xinglet Optic Beam RUN SAFETY

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