34 • January 2021 sportstyle • sportstylemag.com
C
oncept III has succeeded by
doing what it's always done, said
Chris Parkes, president. "It's all
about service, service, service.
That's' what we do, and that's
why Concept III is successful." Parkes doesn't
endorse Zoom calls nor is he keen on exhibiting
at virtual trade shows, yet business projections
from earlier in the year are close to, or even
more likely, better than expected.
"Although we're not attending any shows, the
same approach applies. I spend time with those
that count rather than trying to see everyone,"
explained Parkes , who prioritizes being "super
responsive getting clients what they need fast."
"The point is keep the customer happy and
keep the mills happy," Parkes concluded.
Keeping relationships and contacts engaged
and current is key in 2020. "I have seen the
rise in social media activity and the increased
connections between brands, retailers, product
developers, material innovators, and consum-
ers," Pezone shared. "The USA has always been
resilient in times of crisis. This year is no differ-
ent. I have seen layoffs lead to the increase of
thoughtful and creative start-ups. People have
been given the time to follow their passions and
put dreams into action," added Pezone. "I'm
encouraged by this true spirit of entrepreneur-
ship and our future." n
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"It's all about service, service, service. That's what we do."
CHRIS PARKES, PRESIDENT CONCEPT III
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