Issue link: https://viewer.e-digitaledition.com/i/1332847
SPORTS Active Evolution ................................................................................................................. 06 Innovation is in full-effect in 2021 as apparel brands from around the active and outdoor world dial up style, sustainability and performance. Trend Insight Consumer Survey: New Year, New Choices ............................................ 10 Participating in new fitness activities is something many consumers started to do this past year. Strength training, yoga and fitness walking were the top three "new" activities. What Consumers Told Us ................................................................................................. 12 What was the best fitness-related item purchased in 2020? What's New, What's Next .................................................................................................. 14 FOOTWEAR More Than Meets the Eye ................................................................................................. 26 Casual style meets innovation in these standout new footwear offerings. DESIGN Learning Curve .................................................................................................................. 28 How to sell textiles without being able to touch and feel fabric. With video conferencing the new sales call, selling textiles became a screen sharing experience in 2020. Telling the Story of Touch ................................................................................................. 38 How five textile firms are marketing their novel technologies, fabrics and eco-stories through a computer screen. Out of Context ................................................................................................................... 40 Kurt Gray writes, "The experience of sewing as performance art has opened my eyes to the average American's connection with textiles." TEAM SPORTS Fourth & Long? .................................................................................................................. 42 Already dealing with participation issues, football attempts to rebound from the pandemic. Transfers of Power ............................................................................................................ 50 Advances in sublimation technology are helping team dealers remain competitive. Editorial Director Cara Griffin Art Director Francis Klaess Contributors Jennifer Ernst Beaudry Suzanne Blecher Kurt Gray Michael Jacobsen Bob McGee Emily Walzer Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Formula4Media ® Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 www.formula4media.com sportstyle ® is published 6 times each year Jan; Mar; May; Jul; Sep; Nov. sportstyle is a registered trademark of Formula4 Media, LLC. ©2020 All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the editors or publishers. sportstyle is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing may not be reproduced in whole or in part without the express permission of the publisher. sportstylemag.com January 2021 On the Cover: Inside and out, Krimson Klover uses sustainably sourced materials in all their layers. Model is wearing Krimson Klover's Powder Days Illustrated Beanie and matching Neck Gaiter in Indigo, and the Krimson Klover Compass Jacket in Racing Red. KEEP IT CASUAL ...........................16 Whether it's versatile ankle boots or sneakers with attitude, comfort looks for Fall '21 deliver a dose of effortless cool.