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The mask "doesn't need to be washed due to ViralOff technology, which makes the material self-cleaning and is proven to reduce tested viruses by over 99% on the material in two hours (as per international standard)." The technology is also used on apparel, including Yoya's "Armoured Awakenings" collection, which is designed to empower women. Many images of masks, gaiters and gloves are a reminder of the new world we live in. PRIMALOFT @primaloft 352 posts 4,811 followers The power is in the science with PrimaLoft's message being that it is "the expert in advanced material science — providing comfort solutions with high-performance, sustainable technologies." Instagram posts from the firm are nature and science driven, with a focus on hi-tech information and messaging. A video on "PrimaLoft Bio – How Does it Work in Landfills?" educates on how the technology helps polyester break down into natural elements by "enhancing insulation fibers to make them more attractive to naturally occurring microbes." Collaborations provide for many product pictures, including fall and winter launches such as Roeckl ski gloves and a 3-in-1 Outdoor Coat from Norrona. One partnership with Bleed Clothing on the Guerilla Thermal Parka with PrimaLoft Bio insulation features a garment that is not only biodegradable, but also made from 100 percent post-consumer-recycled content. PrimaLoft is tagged 20,665 times with the hashtag #primaloft by consumers and partners around the world. NILIT @sensilnylon 416 posts 515 followers "Feel your touch" was Nilit's October theme, which was Breast Cancer Awareness Month. The firm focuses on the "buttery soft touch of Sensil fab- rics" with images of women in bathing suits in beach settings and athletic gear doing home workouts, both channeling a feeling of escapism during this hectic time. The messaging for Sensil Breeze is that it is made to move with the body, while keeping the wearer comfortable and feeling fresh for activities like "nest- ing in place" and assembling the perfect "quarantine uniform." Sensil EcoCare premium recycled fabrics "create beau- tiful, long lasting, easy-to-wear and easy-to-care for garments while leaving a smaller environmental footprint." n sportstylemag.com • sportstyle January 2021 • 39

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