sportstyle

TRENDINSIGHT We surveyed 373 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian. bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Did you try a new sport or fitness activity in 2020? (Select all that apply) If yes, did you purchase any apparel, footwear or related gear for that sport or fitness activity? (Select all that apply) Golf Tennis Rock climbing Pickleball Stand up paddle boarding Kayak/Canoe Road biking Mountain biking Trail running Hiking Running At-Home subscription based training Fitness walking Yoga Strength training Did not try a new sport for fitness activity 4% 5% 5% 8% 9% 11% 11% 12% 17% 19% 22% 23% 23% 24% 24% 25% 5% Purchased Gear/ Accessories/ Equipment Purchased Footwear Purchased Apparel No, but I rented gear for that sport or activity No, I did not purchase anything new 3% 32% 43% 48% 50% When searching for new footwear, apparel or gear, how will pricing affect your purchases? I will look at pre-owned gear I will continue to buy the latest new models from the brands that I know I will consider new brands at lower prices I will look first at last season's models from my favorite brands 4% 22% 36% 38% 10 • January 2021 sportstyle • sportstylemag.com P articipating in new fitness activities is something many consumers started to do this past year. Strength training, yoga and fitness walking were the top three "new" activities that respondents to our latest consumer survey reported taking part in. Hiking and running were also high on the list. When asked if they purchased apparel, footwear or gear for their new activities this year, 50 percent said they purchased apparel, with 48 percent buying footwear and 43 percent picking up new gear. Running footwear is an in-demand item, according to our survey, with 72 percent of respondents saying they are considering purchasing running shoes this year. Casual shoes, sneakers, hiking shoes and slippers also rated near the top on the "considering purchasing" list. For those that have gym or fitness studio memberships, 59 percent reported that they will return to their gym or studio once it reopens. How are consumers feeling about face coverings as exercise essentials? Sixty-percent say they would plan to wear one for indoor exercise. And 54 percent list a face covering as an essential part of their wardrobe. e survey, conducted by MESH01, included 373 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors. New Year, New Choices

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