10 • Footwear Insight ~ January/February 2021 footwearinsight.com
THE FOOTWEAR EYE
W
rangler and Twisted X have entered
a licensing agreement that will see
Twisted X design and distribute Wrangler
Footwear for men's, women's and
children across the western, casual/
modern, outdoor, work, and work/casual
categories beginning with distribution
this spring.
Wrangler, a leader in Western wear since 1947, is aiming to
connect with a modern audience. Wrangler recently launched
an All-Terrain Gear line with an outdoor focus that also includes
licensing partnerships in watches and hats. The footwear deal,
in partnership with Twisted X, will see a Wrangler footwear
line that, similar to Twisted X offerings, will include a focus on
sustainable materials including eco uppers and shoe linings,
rice husk outsoles and bamboo shoelaces.
"We believe we have a responsibility to help the environment and
the community we live in and we can't wait to bring sustainable,
quality and comfortable Wrangler footwear to customers,"
commented Prasad Reddy, CEO of Twisted X.
Douglas Parker, director of licensing at Wrangler, added
that "Wrangler has always placed a priority on respecting our
environment, and with Twisted X's remarkable sustainability
efforts, we're optimistic our inaugural venture into the category
will be a huge milestone, not only for the brand, but for the entire
western community." n
Twisted X to Create Wrangler
Footwear Collection
LICENSING DEAL
