Outdoor Insight

TRENDING UP Style + Sustainability Lead the Charge. 16 • Outdoor Insight • Winter 2021 outdoorinsightmag.com APPAREL Picture This Eco-minded apparel brand Picture's Expedition Line for Fall 2021 is pretty sweet, in more ways than one. Technical and sustainable, using Bio-Sourced polyester throughout the entire range, the shell fabric used in the Expedition pieces is derived from sugarcane waste and blended with recycled PET. This process reduces carbon emissions by 25 percent while providing the same level of durability and performance as traditional polyester, according to the brand. All the jackets and pants in this col- lection also use Picture's 20k/20k Dryplay Recyclable membrane and a PFC-free DWR treatment, keeping the wearer warm and dry while creating less environmental impact. l New Line, New Branding Dakota Grizzly, the men's lifestyle outdoor apparel brand, is launching its Fall '21 collection with fresh branding. Dakota Grizzly, known as "Dakota," for over a decade, will reveal a new brand mark: DKOTA. "Our retailers and customers have been calling us 'Dakota,' so I guess you could say we've been on a first name basis for years," explains Rob Rosenblum, Chief Brand Officer and Co-owner. "It was a natural evolution to the new brand mark, DKOTA, emphasizing the wide-open places and spirit of the American West. The 'Grizzly' will have somewhat less emphasis, but the bear isn't being retired completely. You will still see it, we're just turning down the volume a bit on the roar." The DKOTA Fall '21 line features eight new fabrics and 18 new models. The outerwear and shirt jacket group- ing feature waxed cotton, a tri-blend stretch, and featherweight ripstop. The expanded knit offering includes new signature plush arctic fleece and contemporary hoodies in luxury weaves. The line's core flannels have an expanded depth of curated one-of-a-kind patterns. The Ryker shirt jacket is a ramped-up rugged waxed cotton over layer with reinforced diamond shoulder stitching, blackened embossed snap closure, diamond top stitched yokes, and two interior pockets. The body lining is a cotton flannel and sleeve linings are made with quilted taffeta for easy on and off when layering. l Hit The Trail Adventure lifestyle brand Roark is introducing Run Amok, a new trail running apparel collection. Garments include details such as hand-drawn graphics inspired by Moroccan hieroglyphics, engineered organic patterns and reflec- tive detailing. Run Amok tops and bottoms are meant to feel like running in a favorite t-shirt, cutoff or shorts, while featuring the performance benefits of technologies such as DriRelease, Polartec and feather-light 4-way stretch. "There's no better way to see and connect with the world around you than by running through it." says Ryan Hitzel, founder and CEO of Roark. "Our crew didn't have gear or a brand that intrinsically spoke to us. We wanted our voice to be heard through product that reflected our needs as runners." l

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