Issue link: https://viewer.e-digitaledition.com/i/1334890
5 Whitetail Properties' increase in sales numbers and online activity align with a buying cycle that's influenced by outside triggers. The typical buying cycle has three basic stages. First, there's awareness: a buyer becomes aware of a product and desire to own it. The second stage is the time spent considering a purchase. And, finally, the third stage: making the purchase. Outside triggers don't change the buying cycle, but where it gets interesting is the effect these triggers have had on the cycle's pace. These current triggers, namely the economy and favorable land values, have quickly nudged many potential land buyers into actual land buyers at a faster rate. While this year has had its fair share of uncertainty, the fallout from a climate of instability has turned buyers onto land, the age-old investment universally known for its stability. And, at least in part, it's those emotional triggers — fueled by outside events — that are prompting buyers to act and drive land sales up. "I think you have a buyer personality type that is very adept at being nimble," Evans said. "And what I mean by that is, there's a sensitivity to what's going on outside of their own lot in life and they're willing to adjust plans and the timing of certain purchases when outside influencers become favorable. So the buzz on our website, the spike in properties sold, that's a credit to buyers recognizing that a situation like this doesn't come along very often. Now, it's ultimately up to those looking to sell land to make their move and test their own nimbleness in response to a rural real estate market that's rewarding sellers of land." As the year continues to unfold, the trend of both buyers and sellers enjoying a unique and positive rural land market remains and is expanding across the country. With the lingering pandemic and an emotionally charged presidential election ahead, no one can say with absolute certainty, but as things stand, the opportunities rural land offers may be one of the few rays of sunshine through the cloud that has shadowed this unusual year. The number of transactions and properties' short time on market reflected in June, July and August 2020 for Whitetail Properties, reinforces the impressive strength of the current market. With land values holding strong and buyers enjoying historically low interest rates, both buyers and sellers are able to benefit from the great opportunities being offered. 266 1,196 916 New Listings Added | Properties Sold | Brought To Market And Now Under Contract *These statistics are referencing national business for the months of June - August 2020 company wide for Whitetail Properties Real Estate. OUR LAND MARKET UPDATE JUNE - AUGUST 2020