MDNews - Greater Boston

++++++++++++++++++ + +++ +REAl ESTATE +++ ++++++++++++++++++ The Importance of office Design for most physicians, patient care and satisfaction are primary areas of focus. howeVer, an important element of those considerations is sometimes forgotten — office space aesthetics. IF it gives a negative first impression of the provider and what type of care and ser vices the patient is about to receive," says Bruce Morrison, architect, Director of Architectural Services at EnviroMed Design Group, a firm specializing in health care office design and consultation. "You want your office to reflect the way you run your practice." you ' ve n e ve r g ive n medical office design much thought or have simply chalked it up as a waste of money, you may want to reconsider. "If you walk into an office with poor lighting and worn-out furniture, An eye for detail "Oftentimes, patients are already anxious, fearful or apprehensive when they arrive for a medical appointment," says Stephanie Morgan Clarke, RID, IIDA, LEED AP, Director of Interior Design and Purchasing at EnviroMed Design Group. "You want to ensure that, from the moment patients walk into your space, some of their fears can be calmed. Aesthetics can help with that." It's no secret that colors and shapes can alter an individual's mood and should be considered in your overall design. But there are other things you may not initially think of when it comes to waiting room ambience. "Many offices have TVs in their waiting rooms, which is a great distraction for patients," Clarke says. "However, you have to be extremely selective about the type of programming you're LEASING ADVISORY SERVICES | BUILDING SALES | RELOCATIONS | RENEWAL NEGOTIATIONS Providing STRATEGIC Real Estate SOLUTIONS to the Healthcare Industry Frank J. Nelson (617) 204-4108 20 | Greater Boston MD News ■ MdneWS.coM Michael R. Greeley (617) 204-5907 Thomas D. Greeley (617) 204-4103

• Cover