MDNews - Central New York

March/April 2021

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Publisher: Rich Keene Managing Editor: Erika Bennett Contributing Writer: Kathryn Ruscitto Contributing Photographer: Chuck Wainwright Executive Consultants: Kathryn Ruscitto and Jerry Hoffman Business Development: Michael Brigandi President: Eric Silberman Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Jennifer K. Matthew, Jenn Taylor Designer: Skye Childers Creative Services: Mariela Cosentino, Valerie Dimond, Boaz Goudzward, Jenny Havron, Jennifer Oncay, Kimmi Patterson, Candice St. Jacques, Jenn Webster Production: Wade Sain Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 1301 Riverfront Parkway, Suite 112 Chattanooga, TN 37402 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2021, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 1301 Riverfront Parkway, Suite 112, Chattanooga, TN 37402. Advertise in MD News For more information about advertising in the MD News Central New York edition, contact Rich Keene at 315-446-8331 or rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 Thank you very much for reading the March-April edition of MD News. Once again, we examine the world-class health care available right here in Central New York. First, we would be remiss if we did not thank all of the physicians, nurses and healthcare professionals of all stripes, who are fighting the ongoing pandemic. Thank you so much for what you do for us all! Our cover feature is on the Emergency Ser v ices Department at Crouse Health. The Pomeroy Emergency Services Department at Crouse Health is bringing a higher level of emergency care to patients in Central New York. The new facility has an innovative layout, which is designed to treat patients faster and more safely, especially for stroke, when time is brain. As a dually accredited Comprehensive Stroke Center, Crouse Health provides patients access to the latest technological advances for stroke and interventional neurosurgery as well as highly skilled and compassionate providers and a true partnership with EMS. Each member of this collaborative effort plays a unique and crucial part in the care of patients who need urgent intervention. Additionally, Crouse Health is only one of four hospitals in New York state to use a recently developed artificial intelligence software that can assist in diagnosing stroke, which saves precious minutes for patients. Our feature story highlights Oneida Health offering a full suite of GI procedures. Since 2019, Oneida Health has quickly developed a first-class Gastroenterology program led by fellowship-trained physicians and an experienced advanced medical provider. As a hospital-based outpatient office, they provide a patient-centered approach focused on safety for all types of gastroenterology conditions with specialized, advanced therapeutic treatments. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical com- munity. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene PUBLISHER from the ............................................... Rich Keene PUBLISHER Central New York ............................................... rkeene@mdnews.com 315-446-8331 ............................................... @MDNewsCentralNY

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