Since 1947, Wrangler has been a
leader in Western wear. To adapt to
today, the brand recently launched
its All-Terrain Gear line with an out-
door focus and licensing partnerships
in watches, hats and now, footwear.
In a partnership with Twisted X,
Wrangler footwear will be pro-
duced by Twisted X beginning in
Spring/Summer 2021. The licensed
line includes men's, women's and
children's styles across western,
casual, outdoor, work and work/
casual categories. Similar to Twisted
X offerings, Wrangler footwear will
include a focus on sustainable
materials including eco uppers and
shoe linings, rice husk outsoles and
bamboo shoelaces. "We believe we
have a responsibility to help the
environment and the community
we live in and we can't wait to bring
sustainable, quality and comfortable
Wrangler footwear to customers,"
commented Prasad Reddy, CEO of
Twisted X. Douglas Parker, director
of licensing at Wrangler, added that
"Wrangler has always placed a prior-
ity on respecting our environment,
and with Twisted X's remarkable
sustainability efforts, we're optimis-
tic our inaugural venture into the
category will be a huge milestone,
not only for the brand, but for the
entire western community." l
Consider a Collaboration
Wrangler All Terrain Gear footwear uses sustainable materials.
32 • sportstyle • March 2021 sportstylemag.com
DESIGN / STRATEGIES
