sportstyle

Italian ski apparel brand CRAZY, launching in the U.S. in Fall 2021, has a sustainability story and a style story as well — the fast and light performance designs of Crazy's garments are fused with Italian fashion vibes. With back- country ski trends surging, Crazy, which first introduced the fast and light category in 1989, will launch a U.S. line for men and women featuring jackets, pants, vests and accessories. Designed for athletes that engage in ski touring and sky running, Crazy's pieces use sourced fabrics with elastic properties and down technologies that limit volume while enhancing the freedom of movement and providing maximum comfort. Crazy's body mapping design process ensures each item provides warmth and breathability for each area of the body. "We're using elastic components in our jackets to ensure every part moves in unison with the body, from the padding and lining to the fabric," says Irene Fortini, Crazy's product manager. "We replaced traditional hand pockets in our mid-layers and jackets with the 'fast pocket', an outer chest pocket that accommodates items, like skins. Lastly, the use of Diamond Down enables us to offer a sustainable down jacket that maximizes warmth w h i l e r e d u c i n g b u l k , " F o r t i n i continues. Standouts for Fall 2021 include the Cervino and Levity Jackets. The Cervino Pull Jacket, the most tech- nical garment of the fall collection, features a wind and waterproof front panel and honeycomb fabric to release moisture. Crazy's Levity Jacket is the lightest down jacket in the outdoor market, according to the brand, weighing 6.1 ounces for men and 5.4 ounces for women. It uses Diamond Down, hand-picked white goose feathers certified to be sourced using sustainable practices. The Diamond Down is treated with Molina Hydrodown, an eco- friendly treatment that recovers the original waterproof charac- teristics of feathers in the down, significantly reducing drying time when wet. Crazy also strives to reduce its impact on the environment by using recycled paper in its packaging. FJÄLLRÄVEN has launched Samlaren, a collection that puts leftover fabrics to use. The initiative gives new life to surplus material through the use of leftover fabric and it features "collectible" products that will be released in recurring, limited capsule collections Samlaren is Swedish for "the gatherer." All products bearing the Samlaren badge will be created using leftover fabrics from Fjällräven's mills and factories and will be designed to offer the same level of functionality, durability and reliability as other Fjällräven products. The first Samlaren product release is a line on of reinvented classics made out of surplus G-1000 fabric, including the Greenland Jacket in color-block patchwork, the Kånken backpack and updated versions of the brand's tote bag and cap. The PATAGONIA men's DownDrift jacket is the next chapter in the company's NetPlus story. The out- erwear features NetPlus fabric made from discarded fishing nets that brand partner Bureo collects off the coast of South America and repur- poses into a 100 percent recycled nylon material that is weather resis- tant with a PFC-free DWR finish. Insulated with 600 fill Recycled Down (duck and goose down reclaimed from down products) the DownDrift is also Fair Trade certi- fied. NetPlus now features in a full outerwear collection for men and women for Fall 2021. The "Hike DNA" line from JACK WOLFSKIN features her- itage and iconic Jack Wolfskin styles with updates that feature either organic or recycled aspects. Nearly the entire collection is an Ecosphere product (Jack Wolfskin's recycled fabric technology). Two standout Hike DNA examples for Fall 2021 are Jack Wolfskin's Icefall Jacket and Rhapsody 3-in-1 Jacket. The rip- stop grid fabric on both jackets is 96 percent recycled. The remaining shell fabric is 100 percent recycled. The $290 jackets both feature recycled Texapore Ecosphere outer shells – high-performing water- proof weather protection made from the remnants of the produc- tion process. They also feature Microguard Superloft Ecosphere inner layers – the brand's new recycled, hydrophobic synthetic insulation. To date, Jack Wolfskin reports that it has turned more than 19 million PET bottles into outdoor apparel. The ISPO-award winning Arc 10 • sportstyle • March 2021 Crazy Cervino Pull Jacket Crazy Levity Jacket Patagonia DownDrift Jacket sportstylemag.com OUTDOOR BRANDS Fjällräven Greenland Jacket

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