Footwear Insight

March / April 2021

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12 • Footwear Insight ~ March/April 2021 THE FOOTWEAR EYE E njoiya Group, designer, m a n u f a c t u r e r, a n d distributor of women's footwear brands Enjoiya, Secret Celebrity and Soft Comfort, is launching a n i n d o o r - o u t d o o r slipper collection for Fall/Winter 2021. The slippers will boast indoor-outdoor functionality, comfort and style. The new collections were introduced to the retail community in February and will be available to consumers in August. Going forward, comfort slippers will be an integral component of both the Soft Comfort and Enjoiya brands. Enjoiya Group founder and CEO Frank Cammarata calls the line a natural extension of the company's footwear business. "As more of the population has recently adapted to their home settings, comfortable, fun and informal accessorizing has been trending," states Cammarata. "Consequently, we decided to augment the type of product we typically carry and add additional versatility and functionality. Although we anticipate things returning to normal in due time, we feel that this product is here to stay." The Fall/Winter 21 slipper offerings from Soft Comfort include clogs, slides, booties, and moccasins slippers, with suggested retail prices ranging range from $49.99 to $59.99. The Enjoiya slipper line features materials such as suede, wool and felt, with sleek lines and plush fur and shearling linings. Retail prices for the Enjoiya slippers range from $69.95 to $79.95. n Indoor-Outdoor Comfort from Enjoiya LINE LAUNCH Enjoiya Rory slippers.

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