12 • Footwear Insight ~ March/April 2021 footwearinsight.com
THE FOOTWEAR EYE
E
njoiya Group, designer,
m a n u f a c t u r e r, a n d
distributor of women's
footwear brands Enjoiya,
Secret Celebrity and Soft
Comfort, is launching
a n i n d o o r - o u t d o o r
slipper collection for Fall/Winter 2021.
The slippers will boast indoor-outdoor
functionality, comfort and style. The
new collections were introduced to the
retail community in February and will
be available to consumers in August.
Going forward, comfort slippers will be
an integral component of both the Soft
Comfort and Enjoiya brands.
Enjoiya Group founder and CEO Frank
Cammarata calls the line a natural
extension of the company's footwear
business. "As more of the population
has recently adapted to their home
settings, comfortable, fun and informal
accessorizing has been trending," states
Cammarata. "Consequently, we decided to
augment the type of product we typically
carry and add additional versatility and
functionality. Although we anticipate
things returning to normal in due time,
we feel that this product is here to stay."
The Fall/Winter 21 slipper offerings
from Soft Comfort include clogs, slides,
booties, and moccasins slippers, with
suggested retail prices ranging range from
$49.99 to $59.99. The Enjoiya slipper line
features materials such as suede, wool
and felt, with sleek lines and plush fur
and shearling linings. Retail prices for
the Enjoiya slippers range from $69.95
to $79.95. n
Indoor-Outdoor Comfort from Enjoiya
LINE LAUNCH
Enjoiya Rory slippers.