Issue link: https://viewer.e-digitaledition.com/i/1354534
S pring is here and consumers are ready. Aer a year where we saw COVID-influenced lifestyle changes have a seismic impact on both the activity trends of consumers and the shopping habits of consumers, the next stage of this evolution is here. Based on our most recent consumer survey, these are a few things we might expect: Fitness walking will remain red hot. More than 60 percent of respondents say they are participating in the activity. Running and strength training are also riding high, both above the 50 percent mark as popular activities. Sneakers are on consumers' shopping lists for spring. More than 75 percent of our survey takers said they are interested in buying sneakers now, closely followed by casual shoes, running shoes and sandals. e number one trait that consumers told us they want in their footwear? Comfort. n e survey, conducted by MESH01, included 321 respondents, men and women, ages 18 to 60 who identify themselves as active/outdoor enthusiasts. What Active Consumers Want Right Now TRENDINSIGHT We surveyed 321 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Where do you primarily shop for your footwear? (select all that apply) What individual athletic activities have you been participating in over the past few months? Outdoor specialty store At-Home subscription based training Cycling Yoga Hiking Strength Training Running Fitness Walking Other eCommerce/ Buy online, pick up in store (affiliated with your favorite brick & mortar store) eCommerce site (single brand specific) Discount Store Brand specific store Mass Merchant Running specialty store eCommerce site (not affiliated with any brick & mortar store) Indepen- dent shoe store Dept. Store Sporting Goods Store 2% 4% 4% 5% 8% 9% 11% 11% 13% 17% 15% I will shop at stand alone stores /or stores located in outdoor strip malls I plan to shop at both I plan to shop more online I will shop at stores in my favorite enclosed mall 9% 5% 41% 44% 23% 26% 40% 42% 50% 53% 63% 15% How is the COVID pandemic currently affecting your shopping preferences? 32 • Footwear Insight ~ March/April 2021 footwearinsight.com