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2
Where do you learn about the brand's social or
environmental policies? (Select all that apply)
Would the same hold
true for learning
about the social and/
or environmental
policies of the
companies that
supply the fabrics
and functional
features of the
brand's product?
(e.g. the waterproof
membrane or
insulation)
Would you be
interested if the
information about a
specific material used
was presented on a
product's hangtag or
packaging?
How often do you read a label before purchasing
your active apparel?
How often do you read a label before purchasing
your athletic footwear?
How likely would you be to recycle your active apparel
and/or athletic footwear if you knew those items would be
repurposed into textiles for future products?
Social
Media
Brand's
Website
Newspapers/
Magazines
Labels/
Hangtags
Retail Sales
Associates
Not relevant
to my
purchase
68%
75%
28%
37%
13% 13%
NO
NO
YES
YES
18%
11%
82%
89%
47%
53%
11%
2%
3%
42%
82%
44%
ALWAYS
ALWAYS
ALWAYS
SOMETIMES
SOMETIMES
SOMETIMES
NEVER
NEVER
NEVER
16%
textileinsight.com March/April 2021 ~ Textile Insight • 31
