Do you think brands are doing a good job telling a
compelling textile story about the fabrics featured in
shoes and apparel?
Subscription services for
food and all sorts of items,
significantly increased during
COVID. Would you now consider
participating in a footwear or
garment subscription service
that required you to send back
your worn item(s) for recycling
purposes and the service sent
you new shoes/garment in
return?
COVID impacted
how and where
we recreate. Has
staying active
locally during
2020 influenced
your purchasing
decisions to buy
more often from
local, community-
based retailers?
TRENDINSIGHT
POWERED BY
www.mesh01.com
Which of these corporate values would influence
your purchasing decision? (select all that apply)
Products that are "Fair
Trade Certified" meaning
working conditions and
worker safety is a priority
Textile manufacturing
processes that use
fewer chemicals, save
on natural resources like
water consumption and
energy usage
The company highlights
"animal welfare," meaning
the wool used for products
comes from farmers raising
sheep in a responsible and
ethical manner
None of the
above
78%
76%
66%
9%
What is your preferred way to learn about products, particularly as it
relates to information about the materials used in those products?
Video Audio Online blogs Print
magazines
Digital versions
of print
magazines
Social media
advertising
25%
6%
19%
7%
12%
31%
66%
24%
37%
34%
76%
63%
NO
NO
NO
YES
YES
YES
32 • Textile Insight ~ March/April 2021
textileinsight.com
Please Rank
these textile
terms in order of
most familiar.
(with 1 being more familiar).
#1 Eco-Friendly
#2 Sustainability
#3 Transparency
#4 Climate Positive
#5 Regenerative Agriculture
#6 Circularity
