Textile Insight

to hundreds of our certified fabrics, technical details, and our authorized mill partner network." Cindy McNaull, business development director, Cordura Brand, adds, "Through the launch of this virtual platform we can quickly communicate the latest in Cordura advanced fabric solutions and sustainable innovations." Using Fabric Finder is a snap, and available by an estab- lished brand or retailer working as a designer, buyer, or in material sourcing. The helpful videos pave the way to accessing the wide variety of fabrics "at your fingertips," while having a "sustainable experience," according to Cordura. Take a Tour with Lenzing "Looking back over the past year, there was the desire to see and talk with others — even if it was only a video conference. As we learned to adapt we noticed people were getting tired of the same video conference with talking heads," explains Tricia Carey, Lenzing's director global business development – Apparel. With that in mind, Lenzing started a "live and learn" series in November 2020 to bring the discovery process into the discussions. The series kicked off with a Lenzing Virtual Open House "Live from Austria" that featured Lenzing headquarters, a backdrop of snow capped mountains, and participation by a handful of staff members. Environmentally- responsible production of Tencel Lyocell and Modal fibers was the theme of the online event. The presentation was notable for a laid back style, with execs explaining textile processes conversationally, often with phones in hand to show the scenery — and capture the sound of the nearby rail line and trucks entering the parking lot. Lenzing has hosted four tours of its headquarters in Lenzing, as well as virtual trips to Mexico and The Netherlands. "We plan to host more "live and learn' this spring," says Carey, "you just need a digital passport to go!" Visit a Farm with Supima Every October for the past 15 years, Supima has been inviting its brand partners from across the globe to expe- rience the harvesting process of its American-grown extra-long staple cotton. From cotton gin to classing office to riding a cotton harvester in the fields, the annual Supima harvest celebration has been an educational program and networking event that reinforces why Supima cotton is the top one percent of the cotton produced around the world. Covid disrupted the in-person aspect of the Symposium last year, but tours and visits were still possible. The first-ever virtual Supima Harvest Symposium was held in November 2020, billed as a "three-day, carbon-free network- ing and education conference" in partnership with Cotton USA and the U.S. Cotton Trust Protocol. A virtual farm visit with Supima grower Jake Cauzza, Cauzza Growers as well as a virtual visit to a cotton gin hosted by Kirk Gilkey, Gilkey Enterprises were both on the agenda. The videos did a great job of blending education with entertainment. Watch RadiciGroup Corporate Values at Play The Italian textile firm RadiciGroup recently released a new corporate video with the collaboration and participation of Bergamo's Atalanta football club, described as "a visual narrative of the emotional parallels between the everyday operations at the Group sites and the typical activities of a football team." "We have always been con- vinced, and in the past year even more so," Maurizio Radici, VP of RadiciGroup, emphasizes, "that people are the wealth of a company, and their ability to get involved and work in a team, particularly during dif- ficult times, is essential for any kind of activity to succeed." Hence, the idea of the video, an Oki Doki Film production realized under the creative direc- tion of Riccardo Ciunci of the George agency, with the participation of the Nerazzurri team players. "At RadiciGroup, we have always loved the Atalanta club," Mr. Radici continues. "Our partnership is based on strongly shared values and community engage- ment. That's why we chose Valentine's Day to launch our video and briefly explain who we are and who our heart beats for." The relationship between RadiciGroup and Atalanta was established during the 2017-2018 season of the Europa League and the Coppa Italia tournaments, when the Group was the main sponsor. This year RadiciGroup has assumed an even greater role as heart sponsor, evidence of the Group's closeness to its local communities and their passions. To illustrate its corporate values, RadiciGroup has chosen people who work "in the field" every day. In the video, (filmed before the pandemic) employees of the Group's Italian companies are shown in clips shot at various company sites oper- ating in the chemicals, fibers and engineering polymers sectors. The Atalanta players appearing in the video are: Mattia Caldara, Robin Gosens, Marten de Roon and Marco Sportiello. l textileinsight.com March/April 2021 ~ Textile Insight • 23 By optimizing digital material parameters, Hohenstein realistically simulates texture and opacity of fabric.

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