Issue link: https://viewer.e-digitaledition.com/i/1355212
Designed for Purpose The Latest Looks are a Shoe-in for Cutting Edge Tech & Innovative Solutions. FOOTWEAR | NEW PRODUCT Whether it's feats of engineering or 17 rounds of raw material testing, the styles featured here make big strides in design problem-solving to achieve a new level of fit and performance in shoes built for everyday and elite athletes alike. Lightweight yet hard-core, stylish yet sturdy, accessible yet ambitious, footwear for the season ahead is defined by stand out creativity and development. • Under Armour Flow Velociti Wind Billed as the fastest, most high-performance shoe in its current lineup the UA Flow Velociti Wind offers an all-in-one cushioning system that eliminates the rubber outsole — an innovation that required three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing to achieve. The UA Warp upper features supporting tapes that act like seatbelts on the foot, biome- chanically positioned and developed to eliminate buckling and pinch points from traditional uppers built with continuous materials. • Saucony Guide 14 The Guide 14 has been streamlined to provide more comfort with less bulk. A newly formulated PWRRUN foam packs in more responsiveness with a softer feel than most other EVA formulations, so it delivers a livelier sensation than what stability-seeking runners are accustomed to. The tonal medial TPU guidance frame and 3D-engineered fascia in the upper both help deliver 360 degrees of stability while disappearing into the design of the shoe for a clean overall look. • Nike GO FlyEase With the Go FlyEase Nike has engineered a hands-free shoe designed for the adaptive marketplace, an area of focus that is gaining traction in active/outdoor. Behind the shoe's smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states. This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner's unique flexibility superchargers an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as the basis for accessible and empowering design. • Ecco Outdoor MX Drawing inspiration from motocross treads, the ECCO MX is built on a robust sole that brings added grip and support while an additional TPU insert offers significant stability on uneven terrain. A neoprene, sock-like upper secures a snug fit that's both comfortable and easy to pull on and off. Leather overlays along the sides and mudguard offer character, texture and a street- style aesthetic to this functional hiker. The nubuck leathers are made in ECCO's own tanneries with water-saving DriTan technology.