Textile Insight

Editor/Associate Publisher Emily Walzer emilyawalzer@gmail.com Editorial Director Cara Griffin Art Director Francis Klaess Contributing Editors Suzanne Blecher Kurt Gray Jennifer Ernst Beaudry Kathlyn Swantko Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Subscriptions: store.formula4media.com One year, $24.00 (U.S. Funds) in the United States. All other countries, $54.00 (U.S. Funds). Formula4Media ® Formula4 Media Publications Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck, NY 11023 www.formula4media.com Textile Insight ® is a registered trademark of Formula4 Media, LLC. ©2021 All rights reserved. The opinions expressed by authors and contributors to Textile Insight are not necessarily those of the editors or publishers. Textile Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Textile Insight may not be reproduced in whole or in part without the express permission of the publisher. Textile Insight is published bi-monthly: Jan/Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec. Postmaster: Send address changes to Textile Insight, P.O. Box 23-1318 Great Neck, NY 11023 textileinsight.com TEXTILE INSIGHT ® MARCH/APRIL 2021 Made in America …………………………………………...6 Contributing editor Suzanne Blecher highlights five brands with USA-made collections that tell a compelling material story for products targeting activities such as hunting, golf and hiking. In the Market ……………………………………………….8 Eco development runs the gamut this Spring from investments in regenerative nylon to recycled down initiatives to sustainability advances in denim from Hyosung, ISKO and Lenzing. Company News ……………………………………………14 Our industry round-up includes a lawsuit victory for Cocona; New insole tech from OrthoLite; and Toray's survey results on fleece microfiber shedding. Strategies …………………………………………………..22 Having found success online with programs and presentations launched this past year, fabric suppliers are continuing to explore the digital space in a variety of new ways. In the Studio ……………………………………………….24 Active/outdoor brands are raising the sustainability bar In 2021, designing eco-friendly products that not only look good, but consumers feel good about purchasing. Technology ………………………………………………...26 Today's fast-paced evolving world of environmental responsibility has given way to a lexicon of new terms, new organizations and hefty corporate sustainability reports. Footwear …………………………………………………..28 Wool experts weigh in on the key role material plays in an emotional connection consumers have with footwear. Coverage also features new styles that are a shoe-in for cutting edge tech and innovative textile solutions. Trend Insight Survey……………………………………...30 This installment of Trend Insight Consumer delivers research on purchasing decisions by active outdoorists with feedback conducted on MESH 01's Insight Platform. Education…………………………………………………..33 A Drexel University research team addresses how to create a protective shield against the harmful EMI effects of electronic devices, a concern with smartphones placed so close to the body. Out of Context …………………………………………….34 Selling modern outdoor layering systems requires a lot more than explaining thermodynamics. And it helps to understand the old industry adage, "dressing like an onion." Kurt Gray explains how the onion system works at specialty retail. March/April 2021 ~ Textile Insight • 3 Royal Robbins Alpine Tour Pant, Page 24 COVER STORY: SUPPLY CHAIN As the textile industry pushes toward circularity and away from the conventional linear system, consumers are becoming the newest link in a modern supply chain. We feature companies creatively engaging a contemporary consumer audience.

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