American Land Magazine

5 Our company has experienced historic sales over the last 12 months. In 2020 alone, we sold 433,000 acres company-wide, which totaled $1.8 billion in sales for the year. On average, 10 properties were sold every day, company-wide. We are very proud of our incredible team and the fact that they were able to help so many buyers and sellers accomplish their goals. But what may be even more encouraging is the online activity we're seeing now on our website. Why? Because early last year, our website data served as an accurate forecaster of the record year we ended up having. And based on what we're seeing so far in 2021, every indication is that the buyer activity surrounding rural property will continue its record-setting pace well into this year. Consider the following: • In January 2021, our website's total traffic was up 24% over reported traffic for the same month last year (January 2020) • Organic search in January 2021 was up 29% compared to January 2020 • Referral traffic — defined as traffic entering our company's website from other websites — was also up by 21% during this same time frame. So assuming increased activity surrounding our online property listings continues to translate into actual property sales, then 2021 looks to maintain or eclipse last year's boom. WHAT TO EXPECT IN THE FUTURE? While the aforementioned factors are propelling this hot, rural land market, Whitetail Properties Land Specialists have taken note of something else: an emotional aspect fueling the boom. There's a heightened sense of urgency to invest in land. What was once a distant aspiration is now something that's prompting action. Jeff Evans, Whitetail Properties National Sales Manager, spoke to this motivation seen from buyers. "Economic factors have aligned to create a favorable market for sellers," he said. "And, as for the buyers, I think part of what we're seeing is just this heightened motivation to get outside of the fray, to be outdoors, in open space pursuing activities that are physically rewarding." This motivation remains. Now, as we're several months into 2021, it's easy to be excited about what's ahead for the rural land market and grateful about the year we had in 2020. It was a historic year for rural land buyers and sellers and certainly a historic year for Whitetail Properties. Those who have recently listed a property — or will soon put their property on the market — can expect their land to sell quickly and at a premium. How long this trend continues remains to be seen, but every indication suggests land-buyer activity will not slow down anytime soon. 37 STATES AND GROWING 10 PROPERTIES SOLD EVERY DAY ON AVERAGE COMPANY WIDE 250 LAND SPECIALISTS

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