10 • May 2021 sportstyle • sportstylemag.com
• APPAREL
Hoka One One's
Growth Opportunity
Deckers-owned brand Hoka One One has built
itself into one of the leading footwear options for
runners and is investing in growing its apparel,
too. Stylish and run-centric items in the apparel
line include standouts such as Hoka One One's
Speedgoat Trail Short, which offers a smart
storage system to securely carry anything from a
key to a jacket and energy bar or a soft hydration
flask. The $78 short features soft 4-way stretch
woven fabric that wicks away moisture. And
Hoka's $58 Merino Blend Short Sleeve shirt is a
next-to-skin layer designed to be an ideal choice
for trail running or hiking. Its Merino wool helps
regulate body temperature, resists odors and
is soft to the skin. n
COMFORT
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Kari Traa's Active Style
Norwegian-based women's apparel brand Kari Traa has
a range of active and outdoorsy activewear that has
the right combo of tech and style for today's running
consumer. The new Butterfly Tee, Tank and Capri
from Kari Traa are made to help runners "maintain
their cool" on the trail or off. Designed with butterfly
patterns, these stylish activewear pieces are made
with moisture wicking fabric and deliver next-to-skin
comfort, eliminating chafing. The tee has a seamless
construction and Flatlock seams. The tops pair with
the Butterfly Capri for a completed look. Available
in Shock, Ultra and Marin colors. The Tee, Tank and
Capri all retail for $40.
