Outside the Box
Already established as a leader in running hydration, storage and
visibility, Nathan now has its sights set on becoming a leader in
performance apparel, too. The brand launched its first collection
of athletic apparel this spring, describing the line as a combination
of "superior performance and everyday comfort."
Many details present in Nathan's hydration gear are also present
in the new collection of running tees, shorts, jackets, joggers and
leggings. The pieces have thoughtful storage and enhanced safety
features — the line incorporates reflectivity in all pieces, with
multiple points of strategically-placed reflective details.
"Our entry into the apparel category is a direct result of our
consumers' request for these products," says Mary Harden, director
of brand marketing for Nathan. "We strive to create products that
help athletes to perform their best, and this apparel collection
is no exception. After extensive research, validation and, most
importantly, incorporating feedback from our runners, we couldn't
be more excited to share the collection we've put together."
Nathan's initial apparel line not only includes a wide selection
of men's and women's items, from water and wind resistant
jackets to tees, shorts, and leggings, but the apparel collection
also features an "inclusive fit" to cater to the body types of
every kind of runner.
THESE BRANDS ARE PUTTING THEIR OWN SPIN ON THE RUNNING APPAREL CATEGORY. BY CARA GRIFFIN
• APPAREL
6 • May 2021 sportstyle • sportstylemag.com
Nathan Runs Beyond
