Footwear Insight

"For people who are constantly on the move, alignment is crucial to their overall wellness and comfort. As one of our local Chiropractors, Dr Kristopher Feldmann, DC, notes, 'When one has optimal align- ment, the muscles, ligaments, tendons and joints throughout the spine are able to function as they were designed. When disfunction occurs because of misalignment or poor ergonomics, everything has to work harder.' Mōshn features our Dynamic Motion Technology which has stability in the heel and an enhanced toe spring to nat- urally move you forward, making it easy to move through the day." Matt Dieckhaus, VP, sales and marketing, Latitudes Inc. "Footwear plays a part in your muscle activity, blood flow, posture and level of movement throughout the day. With our busy schedules, healthy activity can get squeezed out. When wearing MBT shoes, whether standing or walking, you are on the move due to the shoe's patented construction." Sarah Sanders, US director of ecommerce and operations, MBT "Living an active and healthy lifestyle provides benefits that range from decreased risk of disease to feeling mentally stronger and reducing anxiety. Wellness includes self-care. If your body isn't in alignment, how could your mind be? When the customer is excited to put their shoes on in the morning it starts their day off on the right foot." Amy Egelja, VP of footwear design, Aetrex "Since wellness means practicing healthy habits on a regular basis, this regimen should include a pair of performance-driven footwear designed to help alleviate existing foot issues, while avoiding new ones. There are over 200,000 nerve endings in each of our feet!" Julie Trafford, director of marketing, Alegria "Foot health is largely taken for granted until there is a problem. When someone is in constant debilitating pain, the mind and spirit suffer greatly as well. If you feel great, you can perform great." Aaron Azzarito, president, Telic "Our message is 'wellness from the ground up.' It used to be that someone only turned to supportive shoes after pain from a common injury or foot ailment got worse, affecting their entire life. When feet stop moving, other things deteriorate too. Our shoes promote holistic wellness — both literally and figuratively — in overall quality of life." Angela S. Caltagirone, SVP and GM, Vionic "To me, wellness refers to the overall health benefit to the wearer. Does the footwear help remedy an issue? Does it have a benefit to the user with breathability and allergies from certain compo- nents of footwear? Holistic to me means 'natural,' in that footwear fits a need and supports the body through balance, alignment." Rusty Hall, president, Mephisto "Topo was founded on a core mission: help people move better for the rest of their lives. We believe movement is at the center of wellness, which transcends beyond physical fitness into mental health and, for many, even a spiritual connection to nature and others around them. That is why we create products that embrace the body's nat- ural biomechanics and avoid gimmicky design features; we simply want people to feel empowered to move freely and without injury so that traveling the path of wellness can be an ongoing lifestyle." Michael O'Brien, marketing director, Topo Athletic 20 • Footwear Insight ~ June 2021 footwearinsight.com Alegria Classic: Alegria's Footbed System, made of soft polyurethane, memory foam, and cork, molds to the foot, delivering enhanced arch support. The Classic Bottom provides just enough of a rocking motion to prevent a constant flexing of the foot to minimize foot fatigue. MSRP $129.95. Vionic Trent: Podiatrist-designed Vio-Motion footbed technology delivers three- zone comfort including heel stability, forefront cushioning and arch support in the men's Trent. The leather and neoprene upper makes this pair suitable for everyday endeavors. MSRP $149.95. W E L L N E S S moshn by KLOGS Rhythm: Dynamic Motion Technology provides stability in the heel and an enhanced toe spring that naturally moves the wearer forward. A removeable TRUComfort insole has a deep heel cup for added stability, enhanced arch for support and cushion. It also has a PURGrip tread that is slip-resistant. MSRP $150

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