Issue link: https://viewer.e-digitaledition.com/i/1377619
feet on your recovery days. We also promote wellness as bal- ance — staying in tune with your body's signals and treading lightly in respect to the earth and the spirit of conservation." Michael O'Brien, marketing director, Topo Athletic "Our product itself is how we promote wellness. Our reputation for long lasting comfort extends from our KLOGS Footwear brand. With mōshn, long term comfort will remain our top priority. When someone spends long periods of time on hard floors and surfaces, they need a product that has the support and cushioning that lasts day in and day out. That is what they will get with mōshn." Matt Dieckhaus, VP, sales and marketing, Latitudes Inc. "Since everyone has been working from home more, the need for digital assets has increased and plays a larger role. We are always evolving to find the best way to communicate about our comfort shoes, through product videos on social to email blasts, to our website or in-store signage." Julie Trafford, director of marketing, Alegria "In addition to marketing messaging, our Vionic Innovation Lab [headed up by health professionals ] provides wellness information via blog posts, videos, live virtual events and social media outreach. It's headed up by health professionals like podiatrist Dr. Jacqueline Sutera; Dr. Brian Hoke, a doctor of physical therapy; Dr. Trevor Prior, a podiatric surgeon; and Juliet Kaska, a fitness and wellness expert." Angela S. Caltagirone, SVP and GM, Vionic "The ergonomic Mobils by Mephisto line is on the market through partner retailers as well as through our Mephisto Concept stores. We just launched our 'home' collection in the eco-responsible 'Nature is Future' range, featuring natural cork and latex contoured foot- beds, natural suede leather linings and non-slip outdoor outsoles." Rusty Hall, president, Mephisto HEALTH PROFESSIONALS WEIGH IN How does wearing the correct shoes correlate with a person's overall well-being? "Wearing the correct shoes allows you to walk comfortably and safely. This helps to prevent injury and allows you to be more consistent with regular daily activities and also with exercise. Regular activity and exercise has been shown to help with overall health (including both physical and mental). Wearing shoes that are old/worn out, too thin, flat, unsupportive or inappropriate for your activity, foot and body type are very common reasons why patients develop foot pain and injury. Once the foot is injured or painful, walking becomes difficult and sometimes even impossible. This can over time lead to weight gain, increased sugar/cholesterol levels and feelings of frustration and even depression." Podiatrist Dr. Jacqueline Sutera "I think about what the footwear is making possible for me. The right hiking boot will allow me to hike all day comfortably, taking in nature and allowing me to be present in those moments. A comfortable trainer is swaddling my foot while I eek out the marathon at the end of an Ironman. If I don't have to spend time worried about foot pain or calluses or blisters, I can move my attention to getting one step closer to the finish line." Tracy LaPorte, National Board Certified Health & Wellness Coach n W E L L N E S S footwearinsight.com Xelero Steadfast: Xelero's latest motion control shoe incorporates new X2 technology, which is a dynamic metatarsal roll bar designed to reduce forefoot movement and pressure while providing torsional support under the foot. MSRP $199.99. Aetrex Carly: The Carly combines three Aetrex Healthy Ingredients — orthotic footbed for support and alignment, material technologies to relieve pressure/promote comfort and anti-microbial technology. This lightweight, machine washable shoe also has a removable insole with a Cobra pressure relief system. MSRP $119.95. Topo Athletic Rekovr 2: This slip-on recovery shoe is designed to deliver relief and comfort with every step. Made to be worn without socks, the repeated ridges of the Ortholite 3D Wave Sense footbed lightly stimulate and massage the nerves along the bottom of the foot. An antimicrobial blended wool upper resists odor and provides a warm, comfortable fit. MSRP $115. 24 • Footwear Insight ~ June 2021