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Do you have a
specific "walking"
uniform?
18%
71%
11%
41%
48%
11%
9%
90%
67%
Yes
33%
No
Did walking serve as
a gateway to running
during Covid?
Does wearing clothes made from
eco-friendly materials while
walking, running or exercising
make you feel-better?
Do you
walk/run/
exercise
for your:
36%
Yes
22%
Yes
64%
No
78%
No
Physical well-being
Both physical and
emotional well-being
How likely would you be to buy eco-
friendly products if a retailer featured
a "Sustainability" section in the store?
If you walk/run/exercise while listening to a podcast or music,
or wear a device to track your steps, have you purchased apparel
with "smart" fabrics developed to connect to your device?
Very likely
Yes
Somewhat
likely
No
Not likely
Do not exercise
with a device
Which of these
materials do you
look for to enhance
your workout
experience when
purchasing new
activewear?
Acrylic Recycled
polyester
Hemp Polyester Cotton Wool
11%
21%
24%
30%
43%
55%
With an understanding of how workout
clothes add comfort by offering properties like
wicking and odor control, are you now more
likely to look for these same "performance"
features when shopping for your jeans?
If you answered yes, would this also
be the case when purchasing casual clothes
such as button-down shirts and khakis
made with"performance" fabrics?
59%
Yes
41%
No
87%
Yes
13%
No
textileinsight.com May/June 2021 ~ Textile Insight • 33
