Outdoor Insight

BY THE NUMBERS 34 • Outdoor Insight • July 2021 outdoorinsightmag.com E N D I N S I G H T These outdoor facts and figures help tell the story of the year so far. Compared to those who participated in outdoor activities in 2019, new outdoor participants in 2020 were: More likely to be female, 58% vs.49%; Younger, average age is 45 vs. 54; Slightly more ethnically diverse 66% white in 2019 vs. 71% in 2020; More likely to live in urban areas 36% in 2020 vs. 29% in 2019. Source: OIA 2021 Special Report: The New Outdoor Participant, COVID and Beyond. YETI OUTDOOR COOLERS and Equipment sales rose 57% in Q1 with the company reporting a successful launch of its collection of backpacks, duffels and luggage. Trailing 12-month Coolers & Equipment sales were up 41 percent to an estimated $475.6 MILLION. DEMAND FOR TENTS online grew more than 190% in March 2021 vs. March 2020. AN ESTIMATED 9.6 MILLION U.S. HOUSEHOLDS INTEND TO BUY AN RV WITHIN THE NEXT FIVE YEARS. AMONG 18-34-YEAR-OLD RV OWNERS, 84% INTEND TO BUY ANOTHER RV BEFORE 2027. Independent outdoor specialty retailers saw a robust recovery rebound with a 101% year-to-year sales increase in March 2021 vs. March 2020. Outdoor products sales rose 47 PERCENT in Q4 to $193 million at Vista Outdoors with year-over-year gross profit up 86%. Online demand for outdoor cooking products described as "strong." GRASSROOTS OUTDOOR ALLIANCE Retailers reported that sales were Up 8% on a rolling 12 month basis, with Q1 2021 reported figures showing a 34% INCREASE Over Q1 2020. FEMALE PARTICIPATION in these sports were up on 2020 vs. 2019 SALES OF SHIMANO'S NEW NORTH AMERICAN FISHING TACKLE PRODUCTS WERE STRONG IN THE LOW- AND MID-PRICE RANGE IN 2020 AS THE COMPANY GENERATED A 9.7% INCREASE IN GLOBAL SALES. DEMAND FOR BIKES continues to outpace supply, keeping inventory low and margins up. THE 18-34-YEAR OLD DEMOGRAPHIC makes up 22 percent of the U.S. RV ownership market that is estimated at 11.2 MILLION HOUSEHOLDS. Among the 10 segments tracked by the NATIONAL SPORTING GOODS ASSOCIATION, the largest increases in participation growth in 2020 vs. 2019 were WHEEL SPORTS: +15.5% SNOW SPORTS: +4.3% the largest decreases were INDIVIDUAL SPORTS: -9.3% TEAM SPORTS: -6.4%. Source: 2021 edition of the National Sporting Goods Association's Sports Participation in the U.S. Report. Source: YETI Q1 earnings' presentation. Source: Pattern Data Science Analysis of Amazon Marketplace Browsing Activity. Source: The Go RVing RV Owner Demographic Profile. Source: Grassroots Outdoor Alliance, March 2021. Source: Vista Outdoor, May 6th Q4 Call. Source: Grassroots Outdoor Alliance, March 2021. Source: Shimano Inc. Summary of Consolidated Financial Results for FY2020. Source: Dorel Industries' Q1 Earnings Call. Source: The Go RVing RV Owner Demographic Profile from the RV Industry Association. Source: 2021 edition of the National Sporting Goods Association's Sports Participation in the U.S. Report. Golf Fitness Walking Biking Tennis Yoga +18% +16% +8% +6% +2%

• Cover