Outdoor Insight

12 • Outdoor Insight • July 2021 outdoorinsightmag.com P R O D U C T S + T R E N D S TRENDING UP New Products & Initiatives in the Spotlight. K nown as an accessory staple for cold- weather activities, VT-base brand Turtle Fur is branching out with its first spring/summer collection. Since creat- ing its first fleece neck warmer in 1982, the brand has expanded its offerings to include multifunctional headwear, beanies, balaclavas and more. This spring, Turtle Fur launched its first spring and summer collection, featuring two new lightweight and breathable fabrics, both offering UPF50+ sun protection: Comfort Shell Lite Supersoft and Comfort Shell Lite Sport. These new fabrics offer moisture wick- ing and anti-microbial properties, soft touch and cooling technology. The new line includes both neck tubes and headbands. "Our Spring and Summer fabrics were designed with living life outside in mind. We wanted to give our customers fabrics that would protect them from the sun and elements, while also keeping them com- fortable and dry," says Turtle Fur's head of design Meghan Ksiazek. l T imberland has essentially built a regenerative leather supply chain from the ground up to source the material for offer- ings such as its GreenStride Solar Wave EK+ footwear, which also features GreenStride comfort soles made from sugar cane and natural rubber. "Sourcing traceable leather from regenerative cattle ranches was not a simple task," Zack Angelini, Timberland's senior manager of environmental stewardship says. Smaller scale regenerative leather suppliers are very decentralized. Timberland leaned on partners including Other Half Processing SBC, Thousand Hills Lifetime Grazed and Savory Institute for guidance. "By working in harmony with nature, regenerative cattle ranch- ing helps draw carbon out of the atmosphere and store it in the soil where it belongs," Angelini notes. By 2030, the brand aims to design 100 percent of its natural materials from regenerative agriculture. In efforts to build the world's first regenera- tive rubber supply chain for the footwear industry, Timberland is also partnering with Terra Genesis International. A pilot of Timberland's first product line with regenerative rubber is slated for 2023. l TURTLEFUR: BRANCHING OUT TIMBERLAND: REGENERATIVE

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