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#1. Price
#2. Style
#3. Online Reviews
#4. Brand Name
#5. Friend's Recommendation
#6. Store Associate's Recommendation
When searching for new outdoor footwear, apparel
or gear, how will pricing affect your purchases?
I will look at
pre-owned gear
I will continue
to buy the latest
new models
from the brands
that I know
I will look first
at last season's
models from my
favorite brands
I will consider
new brands at
lower prices
Do you plan to purchase outdoor footwear, apparel
or gear for outdoor recreational activities this summer?
I plan to
purchase
outdoor
gear
I plan to
purchase
outdoor
apparel
I plan to
purchase
outdoor
footwear
49%
64%
66%
I have
already made
my purchases
for the 2021
summer
season
I do not plan
on making any
purchases for
the 2021
summer
season
27%
5%
5%
26%
32%
37%
Go to
another
store
0 times
per year
0 times
per year
Order on an
ecommerce site not
affiliated with any store
1-3 times
per year
1-3 times
per year
Order on an
ecommerce site
affiliated with that store
4-6 times
per year
4-6 times
per year
I do not ship
at brick and
mortar stores
6+ times
per year
6+ times
per year
If you shopped at a brick-and-mortar store and did not find what you
were looking for, do you...
How often do you shop at an outdoor specialty store?
How often do you shop for outdoor apparel, footwear or gear online?
36%
38%
23%
3%
3%
42%
32%
23%
3%
45%
28%
24%
Please rank
the following
in order of
importance
(with 1 being
the most
important)
the factors
that influence
your purchase
of outdoor
footwear,
apparel
or gear?
July 2021 • Outdoor Insight • 31 outdoorinsightmag.com
