MDNews - Central New York

July/August 2021

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Publisher: Rich Keene Managing Editor: Valerie J. Dimond Contributing Writer: Kathryn Ruscitto Contributing Photographer: Chuck Wainwright Executive Consultants: Jerry Hoffman and Kathryn Ruscitto Business Development: Michael Brigandi President: Eric Silberman Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Jennifer K. Matthew Designer: Boaz Goudzward Creative Services: Skye Childers, Mariela Cosentino, Jennifer Oncay, Kimmi Patterson, Jenn Webster Production: Wade Sain Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 1301 Riverfront Parkway, Suite 112 Chattanooga, TN 37402 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2021, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 1301 Riverfront Parkway, Suite 112, Chattanooga, TN 37402. Advertise in MD News For more information about advertising in the MD News Central New York edition, contact Rich Keene at 315-446-8331 or rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 PUBLISHER from the ............................................... Rich Keene PUBLISHER Central New York ............................................... rkeene@mdnews.com 315-446-8331 ............................................... @MDNewsCentralNY Thank you very much for reading the July/August edition of MD News. Once again, we examine the world-class health care available right here in Central New York. First, we would be remiss if we did not thank all of the physicians, nurses and healthcare professionals of all stripes who are fighting the ongoing pandemic. Thank you so much for what you do for us all! Our cover feature is on the joint replacement program at Syracuse Orthopedic Specialists (SOS). Since opening its doors in 1999, SOS has been a leading name in providing comprehensive orthopedic care. With specialties including sports medicine, foot and ankle, hand and wrist, spine, and joint care, patients have always trusted SOS to offer high- quality care. For patients in New York and throughout the country, total joint replacement is on the rise, specifically for hip and knee joints. As the demand for leading-edge orthopedic care increases, SOS physicians and staff — one of the largest specialty-trained joint replacement teams in the country — are able to accommodate the growing need for joint replacement while meeting patients' expectations for excellence. We are happy to introduce you to Jennifer Negley, Vice President, Risk Strategies as our newest MD News colum- nist. Jennifer will be sharing her expertise as it pertains to regulations, litigation and changing business models of the complex world of healthcare risk. Jennifer has extensive industry experience, and we look forward to her bringing her knowledge to our readers. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for health care marketing. We are here to serve the physician and health care community. Enjoy your issue of MD News. Rich Keene

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