sportstyle

36 • July 2021 sportstyle • sportstylemag.com TRENDINSIGHT We surveyed 322 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Do you believe that improper fitting footwear can cause foot problems? If yes, did you choose the footwear brand or was it suggested to you by a store associate? If yes, did you choose the insole brand or was it suggested to you by a store associate? Have you ever purchased footwear in order to relieve foot pain or body alignment issues? Have you purchased insoles to correct your foot alignment? W hen it comes to the term "wellness," consumers have dierent ideas about what the term actually means, but most agree that footwear plays a part in helping their feet and body feel good. In our most recent consumer survey of active Americans, 99 percent of respondents said they believe that improper tting footwear can cause foot problems. And 67 percent said they have purchased footwear in order to relieve foot pain or body alignment issues. Fiy-seven percent have bought insoles for those issues. Additionally, 90 percent of consumers told us that walking is part of their daily tness routine, with 66 percent saying that they have specic footwear that they use for walking. And nally, as the summer months arrive, we thought it would be appropriate to ask which footwear consumers plan to be wearing. e winner? Sandals, at 45 percent. As for wearing "socks with sandals," those results were mostly "no," with some fun explanations in the responses. (See a selection of the answers at right.) n The survey, conducted by MESH01, included 322 respondents, men and women, ages 18 to 60 who identify themselves as active. I chose the brand I chose the brand Suggested by a store associate Suggested by a store associate 72% 71% 28% 29% Foot wellness is when your feet are properly cared for. Wearing proper fitting shoes, getting pedicures, putting lotion on them. Female 29 Wearing the right socks and shoes to keep your feet healthy. Female 45 Happy feet. Feet that are able to run, lift, walk and can deal with the pain of running distance and heal from injury. Male 42 Ability to do all of the crazy things you want to do without your feet/ comfort being an issue. Female 38 No foot pain with or without shoes. Female 25 Foot wellness means wearing footwear that is designed to support your foot/step/gait/body alignment as well as taking care of your feet on a routine basis with proper foot hygiene/ pedicures etc. Female 29 How well my feet feel in shoes. Male 38 It means having practices in place to keep your feet in top wellness shape. Things like wearing proper footwear that has good arch support, managing toenail care and giving injuries proper rest periods. Female 35 Comfortable shoes, proper support even if that means orthotics, the correct shoe for the correct activity. Balance time in and out of shoes Male 36 The health of your foot, from inside out, including the shoes you walk in. Female 37 Happy feet and body. Feet should not hurt and should help the body feel good. Male 45 Taking care of your feet through proper footwear, foot exercises, and pampering. Male 44 What does the term "foot wellness" mean to you? YES...99% NO....1% YES YES NO NO 33% 67% 43% 57% Consumers Weigh in on Wellness (and More)

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