sportstyle

July 2021

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APPAREL & ACCESSORIES Trending Up ....................................................................................................................... 6 New products & initiatives in the spotlight. DESIGN Ergonomically Speaking ................................................................................................ 14 Ergonomics is being employed to advance fit and function of active/outdoor sportswear. Trend Insight ................................................................................................................... 24 In our consumer survey, a new outlook emerges on exercise routines and material choices. FOOTWEAR Feeling Good! .................................................................................................................. 28 Brands and retailers discuss the Wellness category and how footwear is key to holistic health and wellness. Trend Insight ................................................................................................................... 36 In our consumer survey, we talk wellness (and more). Fresh For All .................................................................................................................... 40 For Spring '22, brands are bringing the heat with sandal options for all tastes. Natural Wonders ............................................................................................................. 46 Shoe brands are working wonders when it comes to sustainability by using natural and recyclable materials. TEAM SPORTS It's Football Season ........................................................................................................ 56 The number one team sport looks to play offense as it competes in a changing sports landscape. Solid Sales ....................................................................................................................... 58 Simple is better as demand for team socks turns to the basics. 1-ON-1 Project ................................................................................................................ 62 One on One with Amy Watts, Sales Manager BSN Sports. Editorial Director Cara Griffin Art Director Francis Klaess Contributors Jennifer Ernst Beaudry Suzanne Blecher Kurt Gray Michael Jacobsen Bob McGee Emily Walzer Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Formula4Media ® Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 www.formula4media.com sportstyle ® is published 6 times each year Jan; Mar; May; Jul; Sep; Nov. sportstyle is a registered trademark of Formula4 Media, LLC. ©2021 All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the editors or publishers. sportstyle is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing may not be reproduced in whole or in part without the express permission of the publisher. sportstylemag.com July 2021 The pandemic ushered in new ways to stay fit and new ways to approach material functionality .................Page 18 On the Cover: HOKA ONE ONE's innovation reaches a new peak with the lightweight, cushy Anacapa hiker, available in low and mid-height versions. MSRP: $155 (Anacapa Low GTX); $170 (Anacapa Mid GTX). THE WAY WE MOVE NOW

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